Broadcast Board Of Governors Adopts New Five-Year Strategic Plan
October 17, 2011 at 3:43 AM (PT)
The BROADCASTING BOARD OF GOVERNORS adopted a new five-year strategic plan for U.S. international broadcasting at its meeting THURSDAY (10/14). The plan targets a 50 million worldwide audience gain by establishing an international news organization with new delivery and "anti-circumvention" models to evade jamming and blocking.
Also included are recommendations of management "streamlining," consideration of merging the organization's three grantee entities into one, evaluation of the possible de-federalization of the federal agency components, addition of user-generated material, and other changes, including repealing the ban on domestic dissemination of BBG-backed programming like the VOICE OF AMERICA. The BBG has, in the plan, adopted a new mission statement: "To inform, engage and connect people around the world in support of freedom and democracy."
"This plan is a response to the ever-changing world we live in," said BBG Chairman WALTER ISAACSON. "To retain and increase our audiences and impact, we have to be smart and capitalize on the opportunities of digital integration and audience engagement."