USRN's 'Your Time With Kim Iversen' To Be Offered In New Flexible Format
October 26, 2011 at 11:20 AM (PT)
UNITED STATIONS RADIO NETWORKS, INC. is expanding the market for its syndicated show "YOUR TIME WITH KIM IVERSEN," reconfiguring its delivery pattern to allow affiliated stations to choose between a live feed and a "build your own show" option.
The show will now be fed 10p-midnight (ET) SUNDAY through THURSDAY nights as a pure talk show with no music, and music station affiliates will be able to insert their own music. The new format, a departure from the previous five-hour block with Hot AC music included, will debit NOVEMBER 13th.
EVP/Programming ANDY DENEMARK said,"KIM is an amazing talent, but we found that programmers had varied opinions on how they wanted her show to air. Some wanted strictly a talk block, others were happy with the Hot AC show and still others wanted her content mixed with CHR or alternative music. Now, every affiliate gets their wish!"
CAT THOMAS, VP/Programming at ENTERCOM/AUSTIN, where Hot AC KAMX (MIX 94.7) serves as IVERSEN's home base, said, "We've seen the potential for KIM to be everywhere for a long time, and we're thrilled that UNITED STATIONS is making this possible."
IVERSEN added, "My listeners pour their hearts out to me through phone calls, e-mail and FACEBOOK. They let me in on nearly every detail of their lives, as I do with them, and that creates a strong and unique connection. I'm very excited to be expanding the show in a way that can reach even more people."