Clear Channel Radio Announces New National Programming Platforms Team
Guy Zapoleon Joins Clear Channel, Dennis Clark, Zena Burns, Darren Pfeffer, Alissa Pollack Get New Duties
October 27, 2011 at 6:50 AM (PT)
CLEAR CHANNEL RADIO has announced the following appointments to its new National Programming Platforms division: DENNIS CLARK, VP/Talent Development; GUY ZAPOLEON, VP/Digital Music Programming; ZENA BURNS, VP/Digital Programming Platforms; DARREN PFEFFER, VP/Music & Entertainment Marketing and ALISSA POLLACK, EVP/Integrated Music Marketing. All positions are effective immediately.
TOM POLEMAN, who was recently appointed Pres./National Programming Platforms, leads the division, which focuses on developing on-air and digital programming content as well as live events for CLEAR CHANNEL's 850 stations. The division also includes CLEAR CHANNEL's Programming Operations Center and the company's PREMIUM CHOICE network, which imports and exports programming innovation and excellence from region to region, market to market and station to station. These efforts are led by DARREN DAVIS, SVP/GM of National Programming Platforms.
GUY ZAPOLEON joins CLEAR CHANNEL as the VP/Digital Music Programming. He will contribute to the programming of the New iHEARTRADIO with a major focus on the product's more than 80 digital-only stations and will collaborate with the CLEAR CHANNEL DIGITAL team to combine the company's custom radio algorithm with the expertise of its radio programmers. ZAPOLEON will be based out of BOSTON.
DENNIS CLARK's new position as VP/Talent Development will oversee talent development, working directly with key personalities, while creating a company-wide strategy to develop future talent. He also will contribute improvement initiatives across the company.
In her new role as VP/Digital Programming Platforms ZENA BURNS will oversee national digital programming content and social content integration, including editorial, artist interviews, syndicated features, artist integration programs and exclusive iHEARTRADIO MUSIC FESTIVAL content. BURNS will remain based out of New York.
DARREN PFEFFER, who has been with CLEAR CHANNEL for more than 15 years, takes on a new role as VP/Music & Entertainment Marketing, where he will be responsible for company-wide promotions and events, such as the iHEARTRADIO MUSIC FESTIVAL, and will create best practices and synergies around local station concerts, such as Z100's JINGLE BALL in NEW YORK. PFEFFER will remain based out of NEW YORK.
ALISSA POLLACK, currently EVP/Integrated Music Marketing at MEDIABASE, will expand her role to include National Programming Platforms. POLLACK will work more closely with the executive Programming team on linking CLEAR CHANNEL's capabilities with artist and advertiser relationships. POLLACK will also retain her current responsibility of overseeing label business for MEDIABASE, RATE THE MUSIC and M-SCORE. POLLACK will remain based out of NEW YORK.
Other appointments within the National Programming Platforms division include:
* MARISSA MORRIS, Manager/Artist Relations and Promotions. MORRIS will coordinate artist integration programs, promotions and events.
* MELISSA WEBB, Sr. Director. WEBB will be responsible for high-level project management and analysis across the National Programming Platforms department.
"CLEAR CHANNEL already has unmatched scale and promotional power. Our competitive advantage is strengthened by our mission to be everywhere our listeners are with the products and services they want and expect," said POLEMAN. "Now, I'm proud to say that we’ve assembled an equally unmatched group of talent to lead our new National Programming Platforms division. This division will enable us to be even more relevant and effective for our audiences, partners and advertisers, and build our national scale and reach by putting together products, events and relationships that nobody else can."