Mark Ramsey: The Industry's Dirty Little Secret
November 2, 2011 at 3:59 AM (PT)
MARK RAMSEY MEDIA Pres. MARK RAMSEY writes in his latest blog, "Yesterday I talked with a broadcaster who is considering simulcasting their over-the-air stations with their online streams, including ads. Is this a big middle finger to AFTRA rules which (for now at least) discourage such actions? You bet it is."
"They are not alone," RAMSEY continues. "The radio industry's dirty little secret is that many broadcasters are matching their on-air content to their streams, including ads, even as their competitors comply with the rules and 'play fair.' So why are they considering this, and why is it the easiest and biggest mistake they will make for their future?"
Read the full blog here.