NABOB Supports 4A's New Non-Discrimination Policy
November 2, 2011 at 5:53 AM (PT)
Last week (NET NEWS 10/25), ALL ACCESS reported that The AMERICAN ASSOCIATION OF ADVERTISING AGENCIES (4A’S) had adopted a non-discrimination media vendor policy and complaint review process.
The move was disclosed in a statement by the MINORITY MEDIA AND TELECOMMUNICATIONS COUNCIL, which commended the 4A'S for the move and called it a "historic achievement" which "will directly combat the invidious 'No Urban' and 'No Spanish Dictates' that cost minority broadcasters millions of dollars annually. MMTC understands that 4A’s new policy will extend to all media, including broadcast, print, cable, and online advertising."
TODAY (11/2), The NATIONAL ASSOCIATION OF BLACK OWNED BROADCASTERS has announced its support for the AMERICAN ASSOCIATION OF ADVERTISING AGENCIES policy statement.
Noting that eliminating discrimination in advertising is one of the principal reasons for the creation of NABOB, Exec. Dir. JIM WINSTON said, "We commend the 4As for their leadership in helping to eradicate 'No urban dictates' and 'No Spanish dictates' from the world of advertising. Advertising avails which exclude potential advertising outlets based upon the race or ethnicity of their listeners and viewers are using incorrect and improper stereotypes. As the most successful advertisers have recognized, African American and Spanish-speaking consumers are a powerful consumer market, and the best way to influence them is through use of minority owned media."
WINSTON concluded, "We hope that the advertising agencies represented by the 4As will follow its progressive lead and will each adopt and implement nondiscrimination policies that incorporate and expand upon the 4As' model."