Harker: How's That Talk/Sports Migration To FM Doing?
November 9, 2011 at 11:55 AM (PT)
In its most recent posting on its Radio Insights blog, HARKER RESEARCH masterminds RICHARD HARKER and GLENDA SHRADER BOS write, "Sports-Talk radio along with the rest of Spoken Word has been in the news quite a bit lately."
"More and more Sports-Talk stations are migrating from AM to FM with CLEAR CHANNEL's KJR and ENTERCOM's WEEI just the latest in an accelerating trend," they continue. "What impact is FM having on Sports-Talk? So far, in a positive way but less than you might think."
Read the full posting here.