Arbitron Honors Perez As Multicultural Marketing Honoree
November 11, 2011 at 3:52 AM (PT)
ARBITRON has honored BEATRIZ R. PEREZ, Chief Sustainability Officer and former Chief Marketing Officer for the North American Division of THE COCA-COLA COMPANY, as its 2011 Arbitron Multicultural Marketing Honoree.
"ARBITRON is recognizing MS. PEREZ for her unwavering commitment to multicultural marketing and for her support of radio as a medium that provides unique connections with America’s diverse consumers,” ARBITRON EVP/COO SEAN CREAMER said. "As the former Chief Marketing Officer at THE COCA-COLA COMPANY, MS. PEREZ has used radio and the power of music to go beyond the boundaries of marketing to touch people’s lives and stir their emotions."
CREAMER presented the honor to PEREZ during a private reception at the MIAMI FONTAINEBLEAU HOTEL on MONDAY NOVEMBER 7th. The invitation-only event was also attended by radio broadcasters, advertisers and marketers.