Rich Broadcasting Launches River Country
November 11, 2011 at 3:52 AM (PT)
RIVER COUNTRY, owned and operated by RICH BROADCASTING, LLC, is now simulcasting KCHQ/REXBURG, ID and KID/IDAHO FALLS. RICH BROADCASTING purchased KCHQ earlier this year from TED AUSTIN. KID was acquired concurrently from TOWNSQUARE MEDIA.
"KID-FM has been a legendary Country radio station in EASTERN IDAHO for years," said RICH BROADCASTING Pres./Owner RICHARD MECHAM. "KCHQ-FM (Q102) is a multi-award winning Country radio station that has super-served the communities of REXBURG, DRIGGS and JACKSON, WY. By combining the signals and the best elements of both stations, we created 'RIVER COUNTRY,' the only radio station that reaches both EASTERN IDAHO and WESTERN WYOMING."
Veteran radio personality DENIS "CATFISH" MILLER will assume the responsibilities of PD/MD/morning show host. Following MILLER, MINDY KARY will host middays and DON JARRET, formerly with Country KAWO/BOISE, will host afternoon drive.
"We wanted a powerful lineup that really set us apart in the market, and we truly have it," said Market Mgr. DELYN HENDRICKS. "I'm eager to work with this team and excited to tap into their years of experience and expertise."