Arbitron Releases New 'Radio By The Numbers'
November 11, 2011 at 10:31 AM (PT)
ARBITRON has just released the latest edition of the quarterly publication, Radio Today by the Numbers, which will help broadcasters highlight radio's continued vitality and importance in the lives of American consumers.
This easy-to-understand brochure illustrates how radio reaches nearly every American of all ages for hours a day and billions of hours a month. It also paints a portrait of the tech-savvy consumers who embrace radio and demonstrates that radio reaches consumers when they are ready to shop.
Radio Today by the Numbers uses the latest data and research from ARBITRON, SCARBOROUGH RESEARCH and other sources to quantify how radio delivers a big and valuable audience for advertisers.
Radio by the numbers can be found here.