Harker: Facebook Versus Radio. Which is More Important?
November 15, 2011 at 3:54 AM (PT)
In its most recent posting on its Radio Insights blog, HARKER RESEARCH masterminds RICHARD HARKER and GLENDA SHRADER BOS ask, "Which plays a greater importance in people's lives: FACEBOOK or broadcast radio? Must be FACEBOOK, you’re thinking."
"Everyone's a member," notes HARKER, "its in the news all the time, and people seem to be obsessed with posting, playing games, or just finding out what friends are doing. FACEBOOK top line numbers are pretty impressive. FACEBOOK claims something like 200 million active U.S. members. COMSCORE says the monthly traffic for FACEBOOK is a little over 150 million people.
"That's a lot of people, but radio 'membership' is even higher," adds HARKER. "ARBITRON says there are about 200 million people listening to broadcast radio just in the 290 markets they survey. And that is just on radios. We don’t have an accurate count of the number of people listening to broadcast streams, but according to TRITON DIGITAL, subscribing broadcast groups have over 150 million session starts each month and on average have over one-quarter million sessions going."
"So we can’t be sure how many people listen to broadcast radio in a month, but it is well over the number of active FACEBOOK members," concludes HARKER.
Read the flull blog here.