The Media Audit Responds
May 18, 2006 at 5:58 PM (PT)
Commenting on CBS RADIO's announcement that it has agreed to a deal with ARBITRON for its PPM service, THE MEDIA AUDIT Pres. BOD JORDAN released the following statement:
"Selection of the appropriate electronic measurement system is a big decision that will affect radio and its future not only in the next few years but for decades to come. We respect the fact that CLEAR CHANNEL along with the radio and ad communities set up the Next Generation Committee and a process for selecting the best electronic measurement system.
"THE MEDIA AUDIT and our partner, IPSOS, are working with the committee to meet its needs for the most reliable and accurate system. The Smart Cell Phone is the simple, common sense solution for media measurement for today and for tomorrow.
"Our commitment is to bring radio and the buying community the best technology, the best methodology at an affordable price.
"We are undaunted by the CBS announcement and look forward to working with the Next Generation committee in its effort to bring the radio and advertising industries the best possible solution for media measurement."