Delilah Extends Hipcricket Deal
November 15, 2011 at 10:52 AM (PT)
Syndicated radio host DELILAH has renewed her contract with long-time partner HIPCRICKET after doubling her mobile VIP club in the last year. The daily night-time radio broadcast, which is syndicated to approximately 200 radio stations, reaches nearly nine million listeners every week.
"For more than 25 years, female radio listeners have trusted DELILAH to provide honest counsel and product recommendations, and this is reflected in the success of the mobile campaigns we conduct on behalf of brands like KERI LOTION," HIPCRICKET Pres. IVAN BRAIKER said. "Everyone is talking about new ways to reach females -- moms in particular. The combination of mobile and radio is extremely powerful for interacting with targeted, loyal audiences."