New Study Analyzes Audience Levels During Commercial Breaks
November 16, 2011 at 11:43 AM (PT)
ARBITRON, COLEMAN INSIGHTS and MEDIA MONITORS will debut "What Happens When The Spots Come On: 2011 Edition," the most comprehensive study ever conducted about audience levels during radio commercial breaks, at the ARBITRON CLIENT CONFERENCE in BALTIMORE on DECEMBER 7th
The companies will look at every spot break on 866 stations in 48 PPM-measured markets for 24 hours a day over the course of a year to shed light on what happens when the spots come on. These stations ran an average of about eight minutes of commercials per hour. This study will reveal how audience levels are impacted during those commercials by demographic, daypart, market, month and format.