Pandora Targeting Political Advertising
November 18, 2011 at 5:40 AM (PT)
PANDORA is going after political ad spending by reminding "political campaign strategists have the option to target voters by state, county and congressional districts, as well as metropolitan survey areas (MSA), and designated market areas (DMA)." PANDORA's new targeting capabilities look to provide campaign strategists "a contemporary and more personal way to reach voters during the 2012 election season."
Chief Revenue Officer JOHN TRIMBLE said, "With the 2012 political campaign season in full swing, advertisers realize that personalized, internet radio is a powerful platform to reach a desired set of voters. PANDORA's new targeting features maximize effectiveness of ad spend that has historically been wasted reaching voters outside of election districts. Political, national and local advertisers all benefit from our scale, precision targeting and personalization to reach a passionate and engaged audience on PANDORA."