Clear Channel And Relativity Media Partner On Immortals Campaign
November 18, 2011 at 7:04 AM (PT)
CLEAR CHANNEL RADIO and RELATIVITY MEDIA have entered into their latest marketing collaboration, focused on the 3D epic adventure IMMORTALS.
CLEAR CHANNEL followed the kick-off with a wide range of creative promotions that were integrated nationally and locally into all its broadcast and digital assets.
* CLEAR CHANNEL station websites across the country hosted an interactive game, which generated thousands of participants and allowed fans to discover "Which Character Are You?" while giving them the chance to win a free three-night, four-day trip to LAS VEGAS "to live like a god."
* CLEAR CHANNEL stations in top markets aired interviews with the film's stars, while others hosted photo albums of the cast on stations’ websites, FACEBOOK pages and TWITTER feeds.
* The top-25 CLEAR CHANNEL markets also hosted ticket giveaways the week of the film’s release.
"When it comes to designing integrated marketing campaigns that activate consumers across the country, no one has the reach, creativity and influence that CLEAR CHANNEL does," said CLEAR CHANNEL RADIO CEO JOHN HOGAN. "Our partnership with RELATIVITY MEDIA and IMMORTALS' phenomenal opening weekend underscores how we can use our media assets to promote our partners’ new music, movies and products better than anyone else."