Interactive One And Songza Launch BlackPlanet Radio
November 21, 2011 at 5:31 AM (PT)
RADIO ONE has partnered with SONGZA to launch BLACKPLANET RADIO, the digital industry's first social radio website targeted towards African-Americans. BLACKPLANETRADIO.COM allows users to discover new music in a variety of ways, as well as create playlists from a library of more than 14.5 million songs to share with their social network communities.
"BLACKPLANET RADIO makes creating music playlists more fun by allowing users to play DJ and share their creations with their online friends, for free from their desktop browser or via our mobile iPHONE and ANDROID apps," said INTERACTIVE ONE Pres. TOM NEWMAN. "Personal expression and connecting with friends is the essence of BlackPlanet.com and this new extension of the social networking site is a great way for people to connect online through music."
"For generations, radio has served as an integral part of the Black American experience and BLACKPLANET RADIO is the digital extension of that cultural pillar," said RADIO ONE Pres. BARRY MAYO. "We are already leaders in digital streaming as the 12th largest audio streaming company in the country. BLACKPLANET RADIO will build on this leadership by taking radio's concept of music curated by people and shared with communities, and bringing it to the Web in a way that will connect our audiences more deeply. We believe the best digital music radio services will tap into people and communities -- not just rely on algorithms. BLACKPLANET RADIO is all about the users."