Clear Channel Partners With Rostrum Records To Propel New Mac Miller Album
November 21, 2011 at 7:47 AM (PT)
CLEAR CHANNEL RADIO has completed the successful implementation of its "Artist Integration partnership" with ROSTRUM RECORDS to launch recording artist MAC MILLER's new independent rap album "Blue Slide Park." "Blue Slide Park" sold 145,914 copies, and is the first independently distributed album to top the charts since 1995.
"One of the great features of the Artist Integration Program is how quickly we can generate instant familiarity for a song, separate from airplay. The number of impressions from the commercial campaign is on par with having a song in power rotation for two weeks straight on every key station in AMERICA," said CLEAR CHANNEL Pres./National Programming Platforms TOM POLEMAN. "We're excited to see the results because they so clearly demonstrated our unique ability to bring awareness and discovery to a new independent project. This is exactly the response we were hoping for from our listeners."
"We were very excited that CLEAR CHANNEL's programming team proposed an Artist Integration campaign with MAC. They recognized early on that something special was happening with him, and the campaign was instrumental in boosting 'Blue Slide Park' to its recent success," said ROSTRUM Pres. BENJY GRINBERG. "With their creativity, assets and reach, they definitely played a key role in taking MAC MILLER's awareness up a notch. Their efforts exceeded our expectations, and we think it's incredible that they are paying such close attention to independent artists like MAC."