South Central Media Chooses WideOrbit Traffic Software
November 21, 2011 at 8:36 AM (PT)
WIDEORBIT INC. has been chosen by SOUTH CENTRAL MEDIA for its WO TRAFFIC, WIDEORBIT's advertising sales, traffic, revenue management and billing software.
"Our legacy traffic vendor just couldn’t get the job done for us, despite the amount of time that we put in with them, and we were very frustrated with the sales reporting and inventory management," said SCM CFO HARRY VASELS. "With WIDEORBIT, we're able to manage all of our markets, in addition to inventory produced by our in-house digital marketing agency, on a single traffic system. For me, it’s a huge plus to have one place where I can see everything across all of our markets and easily run any report I need, and it’s made our organization much more efficient."