Clear Channel Flips Tucson: KNST-A Gets FM Simulcast, KWMT Now Hot AC 'My 92.9,' KWFM Flips To 'La Preciosa'
November 21, 2011 at 2:41 PM (PT)
CLEAR CHANNEL is flipping Spanish Hits KTZR (MIA 97.1)/GREEN VALLEY-TUCSON to a simulcast of Talk KNST-A/TUCSON, starting MONDAY (11/28). The move gives TUCSON two mainstream Talk FMs, with the new KNST FM signal, a rimshot from the south, joining JOURNAL Talk KQTH (104.1 THE TRUTH) on the FM dial.
In addition, Triple A Hot AC KWMT (THE MOUNTAIN) has flipped to Hot AC MY 92.9. Finally, all-Comedy KWFM-A (FUNNY 1450) has flipped to Spanish Adult Hits as LA PRECIOSA 1450, with syndicated morning host ALEX "EL GENIO" LUCAS moving from MIA 97.1 to anchor the new format.
"It's an exciting time at CLEAR CHANNEL TUCSON. We are making lots of great changes that will give our listeners an even better experience with our brands," said OM CHRIS PICKETT. "Finally TUCSON has a new choice for at-work listening. MY 92.9 is fun, upbeat and safe for the office and family."
"Bringing our heritage News Talk KNST 790 to 97.1 FM will help us deliver the most powerful programming lineup in the market," said Market Manager SHANNA MCCOY. "We're committed to bringing our listeners the absolute best programming."
"KNST will join the growing movement of great News/Talk programming moving to FM," said PICKETT. "This is an important time for listeners to tune-in with a Presidential primary coming in FEBRUARY, and I can't think of a better time to make the change."
On the flip of the AM station to Spanish, MCCOY said, "We are extremely excited about changing the dynamics in TUCSON and satisfying the diverse needs of our community. CLEAR CHANNEL dedication remains strong to our Hispanic community and we strive to best serve them with LA PRECIOSA and ALEX LUCAS in the mornings on AM 1450, along with TEJANO 1600."
"ALEX LUCAS has been the most successful part of our Hispanic programming and we're thrilled to have him be a part of LA PRECIOSA 1450," added PICKETT. "There is a great demand for a Hispanic format that plays familiar favorites and now he is on a station that better fits what he is all about."