KNZR/Bakersfield Gets FM Simulcast
November 22, 2011 at 1:28 PM (PT)
BUCKLEY BROADCASTING has flipped AC KSMJ (MIX 97.7)/BAKERSFIELD to a simulcast of Talk KNZR-A.
"KNZR is an incredibly strong brand in KERN COUNTY and has been the market leading News/Talk station since 2006. The move to simulcast on FM allows us to better serve our local community as well as provide increased audience reach and value to our advertisers with our market leading program lineup," said VP/GM STEVE DARNELL.