Greater Media Returns To Marketron To Deploy Mediascape
November 29, 2011 at 6:46 AM (PT)
MARKETRON has renewed and expanded relationship with GREATER MEDIA. GREATER MEDIA will replace its current traffic and billing system in its four largest markets with MEDIASCAPE, an open technology platform traffic solution.
"MARKETRON has always been noted as the industry leader in the broadcast business solutions space, but now -- with GREATER MEDIA's decision to return to MARKETRON -- it's clear that our technology, solutions and approach are superior to those of our competition. Combined with over one hundred and fifty other broadcast groups that have signed MEDIASCAPE agreements in the last seven months, the market has clearly chosen," said MARKETRON CEO STEVEN MINISINI. "We are excited to have GREATER MEDIA back on board, and plan to facilitate their continued success by rapidly deploying our revolutionary MEDIASCAPE Platform, Traffic and Services across the company."