NextMedia Flexes With Triton Digital Platform
November 29, 2011 at 12:02 PM (PT)
NEXTMEDIA has selected TRITON DIGITAL's Flex CMS platform to manage websites across its portfolio of stations. The Flex platform enables NEXTMEDIA to monetize its individual online brands collectively, providing selective syndication of content, contests, and promotions company-wide. The solution also allows individual stations to curate content locally and selectively share that content across the portfolio with other format and demographic-relevant online brands.
"We were impressed with FLEX’s ease of use and robust functionality, which enables NEXTMEDIA to collectively leverage and monetize the reach of our digital brands company-wide," NEXTMEDIA 360 VP BRIAN FOSTER said. "Flex’s drag-and-drop interface allows each local station to update its own website and allows us greater efficiency for our staff."
"Large-scale radio groups like NEXTMEDIA require a robust CMS solution that can scale across its entire portfolio, while allowing each station to quickly and easily update customized content based on their local market," TRITON Digital Applications and Services Pres. CHRIS BELL said. "Websites are an important part of a station’s digital strategy, and Flex makes managing content and promotions simple for individual sites and multi-station portfolios."