Country Radio Seminar Plans Country Music Study For Presentation
November 30, 2011 at 11:21 AM (PT)
COUNTRY RADIO SEMINAR has commissioned a Country music research study for presentation at CRS 2012, with data focusing on a broader spectrum of Country music fans than previous CRS research studies. Market research firm EDISON RESEARCH is conducting the study and will present its results during the CRS research panel at 2:30p (CT) on WEDNESDAY, FEBRUARY 22nd.
The research surveys more than 1,000 randomly selected male and female Country music listeners, ages 18-54, from a representative sample of Country music fans across the U.S. It seeks to provide a comprehensive look at today’s usage of Country music, including specific data on listening habits, music discovery trends and technology usage. The presentation will also include video interviews conducted with Country music fans from around the country.
“This year's research presentation takes an expanded view of the Country music consumer from two different perspectives: a large, national perceptive study and individual one-on-one focus interviews with consumers from multiple markets,” said CRS Exec. Dir. BILL MAYNE. “This unique approach will provide the macro look at the marketplace and the micro view from the individual perspective. The results will provide CRS attendees with actionable tools to improve their business performance.”
Added CRS BOARD member and CRS RESEARCH COMMITTEE chair JOEL RAAB, “This year, our study looks beyond Country P-1s to study the universe of Country music fans to get a better understanding of how Country radio fits into the new media world. Our goal is to provide radio with the tools to grow and thrive in this landscape, and this study, with its comprehensive look at the Country radio consumer, certainly accomplishes that.”
CRS 2012 is held FEBRUARY 22nd through 24th at the NASHVILLE CONVENTION CENTER. The CRS research study is sponsored by ST. JUDE CHILDREN’S RESEARCH HOSPITAL. $499 registration for CRS 2012 is currently available at www.CountryRadioSeminar.com or (615) 327-4487.