Triton Digital: It's A Milestone For Streaming Radio
December 1, 2011 at 9:04 AM (PT)
TRITON DIGITAL COO MIKE AGOVINO has posted his latest blog, and in it writes, "The most recent Webcast Metrics report marks a new milestone. For the first time since we began tracking online listenership for radio, the total audience measured has eclipsed 1.6 million Average Active Sessions (AAS) M-F 6a-8p. In fact, the number nearly bypassed the 1.6 million step all together, ending up at 1,689,462."
"Fueled by the continued growth of pure play leaders PANDORA and SLACKER," notes AGOVINO, "as well as the aggressive maneuvers made by CLEAR CHANNEL's iHEARTRADIO service, the online audio space has now achieved the audience scale necessary to attract meaningful advertising dollars."
Read the full blog here.