Sony Music Nashville Names Heather McBee VP/Artist Development/Marketing & Web Initiatives
December 6, 2011 at 12:05 PM (PT)
SONY MUSIC NASHVILLE has announced that HEATHER MCBEE has been named VP/Artist Development/Marketing & Web Initiatives. She will report to SVP PAUL BARNABEE, and will provide leadership in the development and execution of strategic and tactical marketing campaigns for her assigned artists in collaboration with promotion, media, creative and sales staff. She will also oversee SONY MUSIC NASHVILLE’s corporate and artist websites and direct-to-consumer initiatives.
MCBEE was most recently VP/Digital Business for SONY MUSIC NASHVILLE. She joined BNA RECORDS in JUNE of 1993 and by 1997 had been named to oversee the label group’s growing research and digital initiatives.
BARNABEE said, “With 18 years of experience with our label group, HEATHER has been an important member of our SONY MUSIC NASHVILLE team. Among her many diverse accomplishments, she helped guide us through the digital music space. Her passion for our artists and their music continues to drive her quest to find innovative ways to market each of them.”