Unclear Picture For Radio In RTDNA/Hofstra News Director Survey

A study of British men says that a plurality -- 42% -- consider Internet access more important than sleep, food, or shelter and in the same ballpark as sex. Half devote more time to the Net than sleep or eating. So they have their priorities. Rank 'em yourself: What's more important to you, the Net, food, sleep, shelter, or sex? (Not "what can't you live without," which should be obvious. Unless you don't need food.) (CNET)

Can't get enough sleep? You need sunlight, research suggests. No, not WHILE you sleep. The idea is that getting more sun while you're awake helps you sleep better in the dark. So if your job is in a dark, windowless room, try to get them to move you to a window. Yeah, that'll happen. (Forbes.com)

Did someone really ask the CFO of Dunkin' Donuts at an analysts' conference if the company has plans to bring back the "time to make the doughnuts" ad campaign? Yes, and he said no. I mean, it's an old campaign and the guy who played Fred the Baker's dead, so... no. More interesting is that the CFO noted that the company really isn't as much about the donuts as it is about beverages ("America Runs on Dunkin'"), where the real money is. Coffee is bigger than food now. Interesting. Also a topic: ads that should be brought back. (AP via Boston Globe)