October 18, 2016The One Thing You Need To Get Started In Podcasting
It is gratifying to see many radio stations starting to think about podcasting. With the proliferation of smartphones and changing audience expectations, on-demand needs to be part of commercial radio's wheelhouse.
The most elusive part of getting started in podcasting is the good idea. And that, of course, is where all content success comes from.
With all of the audio content out there these days, it is hard to think that another show about movies or cooking or sports will be a breakout hit.
Some of the biggest podcasts out today started by filling a perceived content void. Top podcasts are about horror stories, health, crime, money, comedy, love, being a better person, interviews, business... The list goes on and the topics are varied, but each of the most successful podcasts shares the same code - they engage an audience with content that is original and difficult to duplicate.
If you are running a top morning show, your daily listening comes in around 45 minutes. That translates to about three quarter-hours of listening per morning. A full four-hour show has 16 quarter-hours. So doing the math, 80% of the content of top morning shows is ...
In the closing keynote address at last week's Podcast Movement conference in Chicago, Alex Blumberg, who spent years in public radio and started the fast-growing podcast creator Gimlet Media, declared "the first golden age of audio was radio, the second is ...
May 19, 2016Success Beyond The Transmitter
At times, radio can be a tough business; ratings rise and fall, musical tastes change, formats perish and instability is on the rise. At the same time, there are fundamental changes occurring right now in the choices people have to consume audio, and many are beyond a ...
March 22, 2016Why Your Morning Show Podcast Is Probably Failing
Most radio stations' first foray into podcasting is a repurposing of the morning show - all of it. And while the theory makes sense to have the content available at a later time, the metrics suggest otherwise. When local newspapers started on the internet, the first ...
January 27, 2016The New Farm Team
I made a big career change recently and it was a bet on the future. I saw how people were changing their video habits from linear to digital TV - Netflix, YouTube, the DVR, Hulu - it's a pretty big list. By the end of the decade, it is expected that more people will ...