December 9, 2016Stop, Look, And Listen
I'm working on some projects these days that could have gone either way- they could have been podcasts, and could be video. One of them's going to video, and when I made that call, I thought about how you make that call - how you decide when something should go visual or aural.
It's not obvious. Obvious would be "well, if there's something you NEED to look at, go video, and otherwise, go audio." That wasn't the determining factor for my decision. Weirdly enough, video is EASIER to do, thanks to ubiquitous high-quality cameras in cell phones and the proliferation of platforms, from the tried-and-true YouTube and Vimeo to Facebook Live and Periscope, which are point-and-shoot to the extreme. You CAN spend a LOT more money and time on video, but for a project like mine, it's far from necessary - I'll explain in a moment. Podcasting needs a little more attention - you CAN just talk into a USB mic and slap the result on Soundcloud or Libsyn in minutes without editing, but you're competing with shows that spend a lot more time on production. Ever agonize over music rights and editing and logos? Yeah, that.
December 8, 2016So Much Content, So Little Time
Have we reached Peak Podcast? It's a fair question. Do we have too many podcasts, and too many good-to-great podcasts? I don't think so, considering that three-quarters of Americans still don't partake, but it's also a fair question to ask if the sheer number of ...
October 21, 2016Why Not
It's too easy to discourage yourself from podcasting. I know; I've been there. I AM there. Here are the arguments: 1) Too many shows out there. I'll get lost. 2) No time, especially for something that won't pay. 3) Don't have the equipment, can't afford it. Here ...
July 6, 2016Hello, Podcast Movement People!
We're at Podcast Movement 2016. By "we," I mean All Access, and by "at," I mean I'm here, Seth Resler's here, Steve Goldstein's here, and we're sponsors of the gift bag all registrants are getting. And so what? So this: We are growing our podcast coverage and we'd love ...
June 27, 2016Sound Advice
The other day, I started to listen to a podcast to which I'd been looking forward. I like the show, like the host, like the guest. I made it 30 seconds in and gave up. Why? Simple. The sound quality was so bad, it hurt. The moment the intro was over and the ...
May 25, 2016The Right Kind Of Network
One of the questions I get asked the most is, "hey, how do I get a show on your network?" The answer is a question back to you: What are you expecting from being aligned with a network? And another: Do you NEED to be on a network? I'll answer the latter questions like ...
April 15, 2016Sticking To Your Schedule
Well, then, where were we? Let's use this as an illustration of something that I talked about at the Worldwide Radio Seminar with our illustrious panel: if you can't devote the time to doing what you want to do with your podcast, you probably shouldn't do it. You ...
January 29, 2016Sound Matters (At Least A LIttle)
I was listening to a new podcast the other day, and one thought came to mind: GET ON THE F'ING MICS! The hosts were, to put it mildly, not terribly familiar with mic technique. They'd drift away, talk to a producer (they have a producer!) who was totally off-mic, ...
January 4, 2016Stick To The Schedule
It's important to be consistent in podcast scheduling. Except when it's not. Wait, what? Okay, explanation: It's often an admonition at podcasting convention panels that you need to be consistent in your release schedule. People, they say, want their shows to be ...
November 19, 2015How Long Has This Been Going On?
The optimal length for a podcast is... Now, see, I can tell you that the numbers I've heard from the people who HAVE done some research vary, but tend to land in the 20-40 minute range. Shorter is better, they say, citing figures from apps that show people clicking away ...