February 6, 2017Timing Is Everything, Except When It Isn't
One thing podcasts aren't great at is covering breaking news. Take the Super Bowl, for example: Sure, you could have cranked out an "emergency podcast" the moment the game was over. Or whatever Trump's up to: You could do immediate reaction to whatever he's just tweeted. In those cases, you CAN do instant analysis, just like "real" radio.
But it's pointless, because the issue isn't about when you post a show, it's when people consume it.
Your post-Super Bowl show wasn't likely going to be heard until, at the earliest, Monday. Same for any Trump analysis: People won't hear it until later, and by then, the narrative may very well have moved on. Judging by how fast the news cycle has become, your right-on-time material might be horribly dated within a few hours. And for most podcasts, episodes will mostly be listened to within the first week, but there's still a lagging audience that will hear it months or even years from now. In that context, a podcast covering something that's in the headlines at this second won't serve as "evergreen" material. Too many episodes that will be dated within hours and your archive will be pretty pointless.
December 9, 2016Stop, Look, And Listen
I'm working on some projects these days that could have gone either way- they could have been podcasts, and could be video. One of them's going to video, and when I made that call, I thought about how you make that call - how you decide when something should go visual or ...
December 8, 2016So Much Content, So Little Time
Have we reached Peak Podcast? It's a fair question. Do we have too many podcasts, and too many good-to-great podcasts? I don't think so, considering that three-quarters of Americans still don't partake, but it's also a fair question to ask if the sheer number of ...
October 21, 2016Why Not
It's too easy to discourage yourself from podcasting. I know; I've been there. I AM there. Here are the arguments: 1) Too many shows out there. I'll get lost. 2) No time, especially for something that won't pay. 3) Don't have the equipment, can't afford it. Here ...
July 6, 2016Hello, Podcast Movement People!
We're at Podcast Movement 2016. By "we," I mean All Access, and by "at," I mean I'm here, Seth Resler's here, Steve Goldstein's here, and we're sponsors of the gift bag all registrants are getting. And so what? So this: We are growing our podcast coverage and we'd love ...
June 27, 2016Sound Advice
The other day, I started to listen to a podcast to which I'd been looking forward. I like the show, like the host, like the guest. I made it 30 seconds in and gave up. Why? Simple. The sound quality was so bad, it hurt. The moment the intro was over and the ...
May 25, 2016The Right Kind Of Network
One of the questions I get asked the most is, "hey, how do I get a show on your network?" The answer is a question back to you: What are you expecting from being aligned with a network? And another: Do you NEED to be on a network? I'll answer the latter questions like ...
April 15, 2016Sticking To Your Schedule
Well, then, where were we? Let's use this as an illustration of something that I talked about at the Worldwide Radio Seminar with our illustrious panel: if you can't devote the time to doing what you want to do with your podcast, you probably shouldn't do it. You ...
January 29, 2016Sound Matters (At Least A LIttle)
I was listening to a new podcast the other day, and one thought came to mind: GET ON THE F'ING MICS! The hosts were, to put it mildly, not terribly familiar with mic technique. They'd drift away, talk to a producer (they have a producer!) who was totally off-mic, ...
January 4, 2016Stick To The Schedule
It's important to be consistent in podcast scheduling. Except when it's not. Wait, what? Okay, explanation: It's often an admonition at podcasting convention panels that you need to be consistent in your release schedule. People, they say, want their shows to be ...