July 31, 2015Music Labels vs. YouTube
It was reported this week that 3 of the major record labels are considering pulling their most prominent artists music videos from YouTube. Sources say the reasoning behind the potential dispute is the fact that despite being the most popular destination for streaming music, the company pays the lowest royalty rates to the labels (55% labels/45% YouTube). Labels are reportedly hesitant to pull their music from YouTube, but are trying to negotiate a fairer revenue share split for their artists while "quietly increasing their support of other platforms like Vessel and Snapchat." Read the full story here.
July 30, 2015HBO Coming to Verizon Wireless
This week Verizon Wireless announced that they will be offerinf HBO as a standalone subscription to their 100 million + customers. HBO Now will likely debut for Verizon Wireless users this fall, and if if users sign up for "HBO Now today, and they'll get the standard ...
July 29, 2015Snapchat Adds New Publishers
Snapchat added some big names this week to its growing list of publishers -- Buzzfeed + iHeartRadio. The two companies will replace Snapchat's Discover partners Yahoo and Warner Music on the platform, with the goal of attracting the established younger audiences of ...
July 20, 2015YouTube's Growth
Google released some impressive numbers from YouTube last week -- showing a 60% increase in total watch time from last year. YouTube's mobile growth numbers are particularly impressive, with mobile watch time nearly doubling over the past year -- making YouTube's ...
July 17, 2015Comcast + EA Launch Game Streaming Service
This week Comcast and EA announced plans to launch a streaming game service, which would be delivered to Comcast subscribers via the web. According to Recode, the games will only work with Comcast's X-1 set-top boxes, and aren't meant to replace gaming consoles. "The ...
July 14, 2015Media Use Among High School Grads
This week research company Niche released their annual study on media use among 2015’s high school graduates, and the results are pretty interesting. Compared to the results of last year’s study, Spotify gained 78% more usage among grads (the most out of ...
July 13, 2015Comcast Selling Web TV
Cable company Comcast this week announced plans to sell access to TV channels over the web in an effort to compete with cord-cutting services. This new web TV service will be called Stream, and deliver all of the broadcast networks + HBO to subscribers for $15/month. ...
July 10, 2015College Students + Streaming Music
A new study released this week reveals that college students are more willing to pay for streaming music than non-students. 3 out of 4 (77%) college students surveyed said factors that would motivate them to upgrade from free streaming to a paid, premium tier would ...
July 9, 2015Music Listener-to-Buyer Ratios
An interesting report on the music listener-to-buyer ratio was released this week by Mark Mulligan. According to the report, this ratio will be very critical on Apple Music's effect on streaming adoption, download revenue, and its competitors. If Apple Music succeeds, ...
July 7, 2015The Millennial Narrative
TechCrunch posted an insightful article last week on the "Millennial Delusion", in which author Danny Chrichton highlights the reasons why the media's obsession with millennials is a marketing delusion. He makes some very interesting points about the evolution of ...