October 22, 2014Nielsen/Adobe Digital Partnership
Nielsen and Adobe just announced a partnership which will strategically allow them to "build and support a cross-platform system for measuring online TV, video and other digital content across the Web and apps." The new measurements should be available in early 2015, and will combine Nielsen's digital audience measurement products with Adobe's build and support a cross-platform system for measuring online TV, video and other digital content across the Web and apps. Read more on the new Adobe/Nielsen partnership and what it means here.
October 21, 2014Inside Apple Pay
Apple's mobile payment system, Apple Pay, launched this week in the US. Apple Pay allows iOS 8 users to pay for goods and services by holding their phone up to a POS reader, instead of swiping a card or manually entering your credit card into an app. Apple has ...
October 20, 2014First Snapchat Ads
Snapchat started rolling out their first ads this week -- with the first advertiser paying for ad space being Universal Studios. The company ran a 20 second ad for an upcoming film, "Ouija", which was optional for Snapchat users to watch. Read more about the first ...
October 17, 2014New iPads Announced
As expected, Apple rolled out two new iPads at an event in Cupertino yesterday: the new iPad Air 2 and an improved iPad Mini 3. The iPad Air 2 is 18% thinner and 40% faster than the last version, and the new iPad Mini 3 will run on iOS 8 and feature A7 powered Retina ...
October 16, 2014HBO Announces Stand-Alone Online Service
HBO made the major announcement this week that they will be launching a stand-alone, over-the-top version of their HBO Go service. The move to make HBO Go available to non-cable subscribers could potentially bring in billions of dollars in revenue for the company. CEO ...
October 15, 2014New Skype Video App
Skype is dipping its toes into the social messaging waters with the release of a new video app this week called Qik. According to Recode, Qik is a "lightweight, video-only messaging app that allows users to send quick snippets of video (up to 42 seconds long) to a ...
October 14, 2014Deezer's US Music Strategy
An interesting interview with Deezer CEO Tyler Goldman has finally shed some light on the streaming company's unique plans for the US. Deezer, which launched in the US about a month ago, will initially be targeting audiophile consumers, and then continue by targeting ...
October 13, 2014Nielsen TV Ratings Blunder
Nielsen just admitted that they have been incorrectly counting audience numbers since March of this year. The blunder has been blamed on a "technical error", and means that some networks have been credit for other network's audiences. Total audience numbers will ...
October 9, 2014Most Valuable Online Shoppers
An interesting chart released this week revealed that Apple users spend more money online than Windows or Android users. This is true for purchases made on desktop, mobile, and tablets -- with desktop purchases still being the most common way for online users to ...
October 8, 2014Live Nation in Talks to Acquire C3?
It was reported this week that Live Nation is in talks to acquire the largest independent promoter in the US, C3 Presents. If a deal were to be done it would give Live Nation the majority stake in C3, which is worth around $250 million, and allow Live Nation to expand ...