October 20, 2016Amazon Unlimited Music Review
Amazon's new standalone music streaming offering, Amazon Unlimited Music, finally debuted last week - and the reviews are in. Most seem to come to a consensus that the highlights of the new service are convenience and price, with lowpoints including a lack of sophistication and a bare bones feel. Amazon Unlimited Music has many of the same features as competitors like Spotify and Apple Music... a catalogue with millions of songs, custom radio stations, offline listening, curated playlists, etc. But a major distinction for Amazon's service is its tiered pricing system, which targets the company's massive existing customer base. According to Spin, "Customers will pay three prices for Music Unlimited: $3.99 per monthto use the service with one Echo device, $7.99 per month if they also subscribe toAmazon Prime,or$9.99 per month-the same as a Spotify or Apple Music membership-for everyone else." Check out Fast Company's excellent review of Amazon Music Unlimited here.
October 19, 2016Snapchat Discover Ad Sales Plan Change
Snapchat announced the end of ad sharing with media companies who supply content for the Discover section of their platform. Instead of sharing ad revenue, the company will now pay content partners a flat license fee up front, and then keep any ad revenue for ...
October 18, 2016Top Teen Video Consumption Platforms
An interesting new study on teen video consumption habits was released this week - revealing that for the first time ever, teens are watching YouTube more than cable TV daily. But neither of those platforms is the most popular among teens for video viewing... Netflix ...
October 17, 2016Spotify Debuts Vertical Video Ads
This week Spotify debuted their first ever vertical video ads, through a new offering they are calling "branded moments". Free-tier users who view these 'branded moments' will be given 30 minutes of commercial free music streaming afterwards. According to Spotify, ...
October 6, 2016Netflix Movie Theater Deal
Netflix's plan to distribute movies on both their streaming platform and theaters simultaneously has raised concerns and tensions between the streaming video giant and cinema trade groups. The controversy was recently re-raised this week with confirmation of a new ...
October 5, 2016Deezer to Offer Artists Marketing
This week music streaming service Deezer announced a partnership with native music ad platform Feature.fm. The partnership will allow Deezer to offer artists affordable marketing, making them the first on-demand music streaming service to do so. Through Feature.fm's ad ...
October 4, 2016Apple TV Gets StubHub App
Apple TV has its first ticketing app - with the launch of a new StubHub app on the fourth-generation Apple TV. The new app will allow users to buy tickets to concerts and sporting via StubHub (which is owned by eBay) on their TVs, and will feature "a side-scroll ...
October 4, 2016Mobile Music Streaming Market Projections
A new report released by Strategy Analytics this week has projected that streaming will dominate the global mobile music market by 2022. Right now streaming accounts for about 76% of the mobile music market, with that figure expected to grow to 95% within the next 6 ...
September 30, 2016Spotify's New Personalized Playlists
This week Spotify introduced listeners to Daily Mix - a new infinite, constantly-updating playlist based on each users individual taste. To create the new playlist, Daily Mix uses Spotify's taste analysis data science to combine a shuffle of songs it knows that each ...
September 29, 2016Nielsen Launching Digital Content Ratings
As part of its total audience measurement rollout, Nielsen just announced that they will be launching digital content ratings this Friday. The new ratings metric will measure audiences across desktop and mobile devices for video, audio, text and more. Clients involved ...