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May 23, 2012
GM Says No to FacebookJust as Facebook prepared for its anticipated record-breaking IPO, GM threw a little cold water on Facebook's party. GM announced that it was going to stop advertising on Facebook, saying that the ads were ineffective. The Wall Street Journal and the Detroit News <http://www.detroitnews.com/article/20120515/AUTO0103/205150423> have reported the change, while also pointing out that the $40 that GM spent on Facebook ads and developing its brand page are a tiny fraction of the auto giant's annual marketing budget.
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May 22, 2012
Mobile Adds New Dimension to Olympics CoverageThe multiple-platform strategy employed by TV networks to cover the Olympics have a lot of benefits to the networks and their viewers/users. Additional coverage from the likes of NBC and the BBC should make everyone happy. They will still allow the networks to air the ...
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May 21, 2012
NBC Announces Olympics CoverageNBC recently announced its plans for London Olympics coverage. This summer they will air the games on 3 of their channels - CNBC, MSNBC, and BRAVO. They have also announced that for the first time ever, all events will be streamed by NBC online via YouTube. The only ...
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May 18, 2012
TV Networks gearing up for Summer OlympicsThe Summer Olympics are a perfect test for any media outlet that wants to show its stuff across multiple platforms. The Olympics presents a 2 ½-week multi-event challenge to TV networks like NBC in the US and the BBC in the host territory, the UK. Both entities ...
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May 17, 2012
Facebook SkepticsOn the eve of Facebook's IPO, CNBC and the AP commissioned a study on American's view of Facebook. Almost half of those surveyed think that Facebook is a passing fad. That may seem preposterous to many people, especially with Facebook quickly approaching 1 billion users. ...
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May 16, 2012
Radio Still #1 in Music DiscoveryInside the radio and music industries, traditional radio continues to be recognized as the #1 source for music discovery. Even with an increasingly large bouquet of music options, radio is still the way that most people hear about new things. For sure, the numbers vary ...
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May 15, 2012
New British Streaming Charts DebutsBritish music charts have long been notorious for moving very quickly, much quicker than those in the US. The British airplay top 40 chart often sees song moving up to the top spots within a week or two of releases, then moving off within a month or two. This week a ...
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May 14, 2012
Parking Meter TechOver the past couple of years Southern California is awash in new parking meters that accept credit cards. In many parts of the LA area, drivers no longer have to go digging for loose change; the new meters accept most major credit cards. Now, Santa Monica is jumping ...
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May 11, 2012
Blackberry's Last Chance?Bashing BlackBerry and its parent company, Research In Motion, has been a trendy tech sport over the last couple of years. The trends for Blackberry sales have been more than just worrying, the stock has plummeted, and RIM has gone through serious corporate upheavals. ...
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May 10, 2012
Talent vs. TweetsInteresting post from Bob Lefsetz this week regarding artists and social networking. He argues that if your music is truly good, you don't need to participate in all the hype of Facebook, Twitter, and pandering to the crowd. He concludes "Social network if you must... ...

