February 17, 2017Maker Studios Downsizing Creator Network?
This week reports have emerged that Disney-owned Maker Studios is looking to downsize their massive network of thousands of creators to around 300. The news comes on the heels of a major scandal involving Maker Studios' high profile star PewDiePie (which led to the studio parting ways with the show's creator). According to the Hollywood Reporter, Maker wants to downsize their creator network in order to focus on their top-tier channels, which will also result in a significant amount of company layoffs. Many sources are also suggesting that these changes are just another indicator that Disney is struggling to integrate Maker Studios (which it acquired in 2014) into their business model. Read more on the story here.
February 16, 2017Millennial Male TV Habits
eMarketer just broke down a new study by Videology on the TV habits of millennial males, which suggests that they are cutting the cord more than ever before. According to the survey, only 1/3 of millennial males expect to pay for cable in 2017, and that they see ...
February 7, 2017Warner Music Hits $1 Billion In Streaming Revenue
This week Warner Music released their recorded music revenue for Q4 2016, and revealed that they had reached a major milestone - surpassing $1 billion in streaming revenue for 2016. Q4 streaming earnings totaled $311 million, which was also up 47% year-on-year. With ...
January 26, 2017Facebook Updating Trending Section
In an effort to combat fake news, Facebook announced plans this week to update their Trending section. The social media giant will reportedly stop pulling trending topics based on single news reports, and discontinue personalizing trending topics for each user. The ...
January 24, 2017Tidal/Sprint Deal Analysis
Big news for Tidal this week - the music streaming service just announced that it has signed a deal with Sprint to give the mobile carrier 33% ownership. Sprint reportedly paid $200 million for the deal, which also puts their CEO Marcelo Claure on Tidal's board. The ...
January 23, 2017SoundCloud Taps Programmatic Ads
This week SoundCloud announced that they plan to amp up their advertising efforts with programmatic buying in the US. This will make it possible for the music streaming platform to allow "marketers to target users on the platform based on parameters like location, ...
January 20, 2017Amazon Launches One-Click Buy Buttons
This week Amazon made it even easier for customers to make purchases, with the introduction of digital versions of its Dash buttons. The original Dash buttons are the tiny, physical buttons that Amazon rolled out in 2015 for easy, one tap re-ordering of favorite ...
January 19, 2017Nielsen Set-Top Box Data Deal
This week Nielsen landed a deal to tap set-top box data from AT&T's DirecTV + U-Verse. The multi-year agreement is big news for both companies: allowing Nielsen to offer more detailed data for local TV markets, which will give potential advertisers more insight as ...
January 18, 2017IMAX Bets on VR
IMAX has set its sights on virtual reality technology as the future of the movie theater. According to a recent article from Wired, IMAX is betting big on the future of VR and cinema... and is investing $50 million to build the biz: by designing cameras, content, ...
January 6, 2017Support Mounts for High-Res Audio Streaming
This week all three major labels (Universal, Sony and Warners), Pandora and the RIAA all announced support for studio quality hi-res audio for music streaming. The support addresses the compressed and sonically inferior mp3's currently used for most music streams, and ...