Mark FratrikVP/Chief Economist
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May 22, 2012
Mark FratrikFor upwards of 30 years, BIA/Kelsey has been doing research projects, consulting and producing forecasts on the financial of various media, as well as spotlighting the major issues impacting them. As VP/Chief Economist, Mark Fratrik has been the company's leading expert on the radio and TV industries for the past decade. Here, he offers insight into radio's current state of affairs.
How long have you been studying the radio industry?
I've been at BIA for over 11 years and prior to that, I worked at the NAB for 16 years, so all told, for I've been looking at radio, TV and related media for 27 years.
How have the prospects for radio growth changed over the years?
It's certainly different than when I first started. Over the past two or three years, radio faces incredible, new forms of competition for listeners and advertisers. Consumers can select online entertainment; they've got their own mp3s and iPods to hook up in their cars now; you have Internet streaming, Pandora and satellite radio ... consumers now have so many different choices for audio and information that radio finds itself in much more of a challenging position
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