Depending who you listen-to, podcasting is the future of radio, and we should all get on it as quickly as we can. Yet, according to Edison Research, only 55% of people in the US actually know what one is (Podcast Study, Spring 2016) - and podcasting is more advanced there than anywhere else.
On both sides of the world, however, podcasting is growing rapidly - fast enough not only for Helen Zaltzman - above - to become a bit of a global superstar, but also fast enough for national podcasting awards to be launched in both Great Britain and Australia.
Dave Gertler from Cast Away, the Australian Podcast Awards, has just closed the entries for this year's awards. He says that they had 208 different podcasts enter in their first year, and already over 3,000 votes for podcasts in a public category. He says the sector is growing fast. (Disclosure: I'm a judge in this year's awards).
February 7, 2017Making Your Content Go Further
"Tony Boselli with Nate Solder" - photo from Westwood One. One of the talks I do is all about making the most of your content. I've done it in a number of different ways now to individual radio teams, including to an audience in Malaysia of over a hundred people. The ...
January 31, 2017Hacking Your Radio Station - Today's Reality
The Internet. A fantastically useful service - a way of getting great audio contributions from across the world, a tool for research, a method of getting your signal to new people, and a big gaping security headache for you, particularly in times of unrest or ...
January 24, 2017The iPhone, Ten Years On - Was It The Radio Destroyer?
Did you have one? I did. The iPhone. The original iPhone. Launched in a blaze of Steve Jobs alternative reality, it was an exciting rethink of how a smartphone could be. It didn't have any apps - those came later - but it was a fabulous device with a decent web browser, ...
January 17, 2017Is Live Overnight Radio Over?
BBC Radio 2 is a station that confounds radio consultants. It has an annual programming budget of US $53m. Tune into the station at different times of the day, and you'll hear an up-beat breakfast show; a cozy morning music sequence and a news-based phone-in program. ...
January 10, 2017Norway Switches Off FM. But Why Don't They Just Do Streaming?
This week, FM broadcasts in one area of Norway finally fall silent. The majority of radio stations move over to broadcast on DAB+, alongside online and DTV. The whole country will have turned off FM by the end of the year. (Some small local stations continue for now on ...
January 3, 2017The Great Radio Switchoff
Next week in Norway, they're starting the process of switching FM transmitters off: if you want to keep listening, you'll find most channels will only be on DAB+ (and online and on the telly). But: that's not the only transmitter switchoff happening in radio. AM radio ...
December 13, 2016Barking Mad - Radio For Dogs
BBC Radio London is one of the BBC's local radio stations, and every Thursday afternoon you can tune in to something called The Barking Hour. There is a tedious joke here for non-Londoners, so assuming you are one, let me just tell you that Barking is an area of ...
December 6, 2016Making 'Digital-First' Radio
Back in September, Michael Mason - who is in charge of the Australian ABC's radio division - sent all staff an email detailing the future for the ABC in 2020. You can read it here, and you should. It's a good, cogent piece of both future-gazing and strategic planning, ...
November 29, 2016NPR One - Making News Radio Better
(The previous NPR headquarters in 2009. Photo credit: James Cridland) I may have written about NPR One before. But radio programmers tell me to continually ‘reset,’ and NPR One has some of the most important elements that I think are the future of ...