October 18, 2016B Gets A+ For Social Media Savvy
It's more than the number of followers someone has or the frequency of posts that defines social media superstar status.
Often included in the desired attributes for a new hire in radio are the words, 'must be social media savvy.' But, what exactly does that mean?
For Twitter, the strength is influence and penetration. If you're posting, are people MORE than hitting the like button, but following in return? Also, if you're engaging with celebs, are they responding?
If you want to test your strength in this area, simply begin tweeting at celebrities or people in positions, with the hope to get a response, like or retweet. It will take a message of thought, creativity, or even psychology to get them to react, but if you do it, which isn't easy, can you do it again? Once you've done it more than five times, there is no doubt you're mastering the craft of creating reaction.
August 2, 2016Do Common Things Uncommonly Good!
"When you do the common things in life in an uncommon way, you will command the attention of the world." - George Washington Carver The common denominator between successful morning shows in any market, big or small, network or stand alone, comes down to one word; ...
June 14, 2016Sarah Lee's Three Free Ideas For Male Targeted Radio
Whether as a host or co-host for a morning show, or as a promotions and marketing brain, there are few who I've worked with who have that endless flow of ideas, no matter the situation, station or format like Sarah Lee Owensby. Sarah Lee was offered a promotions job ...
Writing for radio is a gift, a talent, a skill, and one that I didn't know I even had until I worked for Dave Richards at WRX in Westerly, RI, smack dab in between the Providence RI and New London/Groton/Long Point CT markets in the late 80's, early 90's. Dave cared ...
It was late Fall, 2008. I was about to land the gig programming Denver's KS107.5, KQKS. I had just turned down a gig in San Francisco as OM of KMEL and KYLD, which opened the door for KQKS PD Cat Collins to leave Denver and return home to SF for his dream gig, so ...
February 16, 2016Remembering Cary Harrison; Radio Talent's Parachute Didn't Open
The difference between life and death is sometimes the variable of what takes place in a millisecond. In 1992, what started as a radio bit took a turn toward tragedy when, then 970 WFLA Tampa host Cary Harrison plummeted toward the earth, microphone hooked up, all of the ...
January 26, 2016Toro & The T-Shirt
You can teach skills. You can teach systems, but you can't teach passion. If a member of your work team is not internally inspired... motivated by something - whether fame, fortune, a pat on the back, to prove someone right or wrong, or the desire to reach a certain ...
November 17, 2015When Bonnie Tyler Got Milli Vanillied!
Long before my time in radio, I had developed an ear for hearing a song and noticing eerie similarities between it and some other song that had previously been recorded. And while I heard the similarity to George Harrison's "My Sweet Lord" with the Chiffons "He's So ...
September 1, 20158 People Who Taught Me Something Along The Way
I could have written about twenty people in this article, as there are many who shaped the path that allowed great opportunity. I hope as you read this, it will inspire you to think of your own influences, and perhaps, write them a little note, a FB post, or old ...
July 21, 2015Someone I FIRED Wrote Me A LETTER. Wanna READ It?
In a couple of my articles for All Access, I've called out some folks for some stuff, and there have been people who have had some heated words with me over what has been written. My goal for these articles is not to point fingers, but to use "real life" scenarios to ...