The ad world was shaken up with the announcement that GM is pulling advertising dollars away from Facebook. Read the full article here.

As someone who has placed a lot of advertising on the platform over the past couple of years, I wasn't surprised at all. In fact, I recommended at the beginning of first quarter this year that my clients place the majority of online ad dollars elsewhere.

Facebook was not designed as an ad medium...Mark Zuckerberg even proclaims it in his IPO letter. A big part of the problem is that the advertising is now being forced into the feed; there are an increased number of ads being shown on the timeline, which is not very ad friendly; and the company has even went back to old tactics used in the early days of online advertising like forcing ads in places, like the sign-off window.

I want you to experience the greatest success possible today. It's why this post may create some enemies, but here's goes. The answer to your greatest win is not playing follow the follower, and looking outside of you. What I mean by that statement is this: There are ...

I have become a fan of Daniel Tosh, a comedian who currently hosts the Comedy Central show, Tosh.0 If you haven't seen it yet, here's the way it's explained on his Facebook page. "Tosh.0 is a weekly, topical series that takes on everything the Internet has to offer ...

Some of the best advice I was ever given happened many years ago while I was the Operations Manager at K92 in Roanoke, VA. Our morning show, Mo and Sally, would invite a graphologist on-air every few months to analyze the listeners' handwriting and uncover what it said ...

I was reading an interesting study from Appalachian State University that shares research around the fact that having a Facebook page that is "liked" by consumers is not enough to truly make a difference. So why do so many people spend so much time focused on driving ...

As communication channels, platforms and formats multiply, companies are being challenged to integrate each new channel into the larger marketing mix. Today, single media campaigns often fail to convert interested prospects because most of them may not have time to take ...

With all the talk of customer experience and the growing impact of Pandora, I think it's appropriate to revisit something I touched upon last year. The SHIFT has been happening all along and it's time to be FULLY in the game, and not just on the sidelines any ...

You've heard a million times ... Keep It Simple Stupid, right! Well, KNUE in Tyler, TX felt the impact of that statement when it combined the idea with a very topical moment to create some real magic around the biggest Mega Millions jackpot in history. Just look at ...

Ever notice the conversation between two people? In most cases, they will interrupt each other frequently. Often, it's to agree or to encourage them to continue. Yet many times, it's to interject an opposing idea, or to change the conversation entirely. When you ...

Superman is regarded as the most influential and popular of the DC Comics heroes. Created in 1932 and first appearing in Action Comics #1 in 1938, the superhero has gone on to appear in various radio serials, television programs, films, newspaper strips and video games. ...