I believe now is the time to look beyond the traditional Marketing Department and start to build more of a Media Marketing Network with a focus on relating, renewing and reinventing the experience a listener and/or customer has with our products across all the many touch points.

The need to innovate our marketing business model is due to the fact that the consumer has been transformed into a much more active and interactive participant in a variety of locations, both real and virtual. Marketing is no longer about segmenting customers and offering a differentiated product. It's a case of segmenting ourselves from all the other providers of related offerings and allowing our customers to gravitate to us rather than the alternatives.

The new focus will be more on product and customer development and less on explicit promotion. It will communicate our product benefits so they deliver a real, meaningful and emotional attachment to create a long-term connection through community, co-operation and co-creation.

Why am I unreasonable about articulating your mission in a short, concise way? Because research shows that 70% will remember one sentence, while only 30% remember two. However, it's not simply about saying something ... but expressing that which is only right for ...

I wanted to simply share a video that is around a year old, but it's worth watching again, and again. To make an impact today, lead with passion.

The big media news of the week if that Jeff Bezos is buying The Washington Post for $250 million and as this great article by Michael Moritz proclaims: Stop the Presses: A New Press Lord Appears: ...

He just yelled, "Bullshit!" I was stunned for a moment. In fact, the whole group was stunned when he stood up and made the declaration in the middle of our meeting. It started off like any other new business pitch where my partner and I were proposing our services. We ...

The noisemaker has played a key role throughout our history. From the jester who entertained rulers in medieval times, to P.T. Barnum attracting huge crowds as a curator of human curiosities; and even that friend, co-worker, or someone you know who is always great at ...

Superman is regarded as the most influential and popular of the DC Comics heroes. Created in 1932 and first appearing in Action Comics #1 in 1938, the superhero has gone on to appear in various radio serials, television programs, films, newspaper strips and video games. ...

Hubspot ran a great blog article recently titled, "10 Lessons From Steve Jobs That Every Marketer Must Learn." You can read it by visiting this link: http://bit.ly/14rKGLH What I love most is that the man who led the greatest turnaround in corporate history didn't have ...

I have been thinking a bit about media and marketing recently. Why? Because it appears to me that as the world continues to shift, now is the time to start thinking about these two foundations of communication and commerce with a greater depth. Media is defined as the ...

What's in it for me if I'm the listener? Why should I spend more time with the station, compared to all the other ones who are presenting similar ideas with the same features to drive up the ratings? Mr. Trumper was asking questions that I was totally unprepared for at ...