May 14, 2013Navigating A Social World
It's a complicated and fast-paced world to navigate today. As everything and everyone becomes more open, many are stuck looking and searching for ways to distinguish themselves and stand out.
The opportunity lies in not going deeper into finding insights, but linking what you know and have learned already to action.
It starts by surrendering to your passion.
The breakthrough will occur once everything is aligned around the unique passion you bring to the world given with a definite purpose to offer a possibility for others.
It's what you can give vs. what you can take.
Finally, connect it through the many moments that can be empowered through social media, digital assets, traditional components and so on. Everything matters.
May 7, 2013How Come I'm Just No Place Different?
Many people and companies remain in the background today. It's not a result of wanting to be there, but a reality of not truly understanding the reason they exist in the first place. Ask them and you'll hear comments like, "I bust my ass," "I follow the right people" ...
April 30, 2013The Secret To Be An Active Part Of Daily Habits
A great article to read is, "The coming era of 'on-demand' marketing". It states, "...not just always 'on' but also always relevant, responsive to the consumer's desire for marketing that cuts through the noise with pinpoint delivery." I always preach that the moment ...
April 23, 2013Don't Be A Tool
Chris Brogan made a declaration recently while speaking during the Social Media Marketing World conference ... and I couldn't agree more. I see too many people and companies focused on the tools and not enough considering why they are using them in the first place. The ...
April 16, 2013#12secondmarathon
Today, like most of you, I watch the sad news from Boston. I ask myself, "How can this tragedy be turned into something to make a difference?" Well, it was 12 seconds that changed lives forever and I believe that time can be re-purposed for something good. In an age ...
April 9, 2013The Power Of Mission
Why am I unreasonable about articulating your mission in a short, concise way? Because research shows that 70% will remember one sentence, while only 30% remember two. However, it's not simply about saying something ... but expressing that which is only right for ...
April 2, 2013How Do You Put It Together?
"My boys just never go there anymore!" It was the kind of statement from my friend Francie that would have seemed impossible not too many years ago. We were having a conversation about a recent article she had read about McDonald's and the struggles the company is having ...
March 26, 2013A Picture Is Worth More Every Year
Pixable did an interesting infographic recently that featured tidbits about the Facebook profile photo. Some of the findings included the following: 10% of all Facebook photos are profile pictures. Women typically upload a new profile photo every two weeks. Men, every ...
March 19, 2013The Right Kind Of Consumption
I took the opportunity to rewrite an earlier piece this week, because it's timely and worth repeating. No one has ever been automated and in a moment! But isn't it interesting how with every wave of new technology, the race continues to build a better platform, software, ...
March 12, 2013No Routine Manner
"Those things that matter the least should not get in the way of those things that matter the most." -- Darren Hardy I take the A train each morning to work in New York. Over the past couple of months, it just so happens that my commute has coincided with a mom, dad and ...