September 1, 2015The Story-Telling Animal
An incredible story is the power behind every great success.
We humans are receptive to good stories, especially fiction, which seems to turn off our logical left brain and engage the emotional synapses of our right.
If you want to change minds, target emotions, not logic.
Data and Powerpoint graphs of human poverty won't move many people, but show one real, starving child and you've opened their wallets by reaching through their hearts.
I think storytelling is one reason Christian radio is doing so well in most PPM markets.
Theirs is one of the greatest stories ever told, and every song they play supports it.
What's your story? What's your station's story?
Can your listeners share the emotion behind your narrative?
August 25, 2015Wasting Your Time
Are our margins really so thin that we can't afford to pay a live, local talent in midday or afternoon? What is that, $60,000? We must be making so little money, we must be so very close to the edge of bankruptcy that it's just not possible. Otherwise, how to ...
August 18, 2015Reality Bites
…and we've got the teeth marks to prove it. Despite what Radio CEOs expect, despite what Bain Capital finance monkeys demand, nothing grows forever. If you need to think about the science behind that truth, just click HERE. When I speak with GMs at client ...
August 11, 2015What's Your Emotional IQ?
Succeeding with social media, or radio, is about "...looking at (or hearing) a piece of content and saying, 'If I saw this on my Facebook wall (or heard this on my station), would I have an emotion, would I laugh and then would I want to share it with other ...
August 4, 2015The Not-So-Secret To Success
Years ago, I learned I had a fear of success. Yep. Sounds crazy, but my closest friends are already nodding their heads in recognition. If you really want to succeed, as you say you do, the first step is betting big on yourself. And that means absolutely refusing to ...
July 28, 2015The Radio Apprentice
I doubt there's one person in our business today who started out doing a primetime air shift, even in the smallest of markets. Almost every one of us began in a fringe daypart on a tiny station, sometimes a college radio station, in a small town. Some of us were lucky ...
July 21, 2015Home Run Derby
Morning shows get into the habit of filling content blocks on their prep grids. It's the reality of needing so much new content, but by its design, it's not really about creating powerful interaction. It's defensive in nature, not offensive. Here's the problem with ...
July 14, 2015Hire Someone You Hate
Hate may be too strong a word... ... but the premise is sound: The idea of hiring someone you don't like all that much. At the executive level of almost every radio station, the level that affects who gets hired and who gets fired, it feels like this rarely ...
July 7, 2015Touched
And never, ever the same... I've mostly dashed through my life, running through airports, distracted and unaware. Hurried, worried, sometimes tripped up and off-course. But someone -- something -- pulls me back to where I'm meant to be. You see, there's always been a ...
June 30, 2015Delight And Surprise
"The ability to delight and surprise is at the core of every beloved brand..." "Overhype and shady promises will undercut that before it even has a chance to get started. Yes, of course you have to make promises to earn attention and trial. The mistake is when you put ...