April 26, 2016The Art Of Being Funny
I write a weekly column for AllAccess, and a couple of weeks ago got an e-mail from one reader asking if I knew of resources that could teach the structure of being funny.
There is a basic formula for being funny.
But, I honestly don't think you can teach someone to be funny, even if they follow the formula. You're either funny or you're not.
And if you're not funny, the worst thing you can try to do is be funny.
Always play to your strength.
But, after months of caustic political sniping, fear-mongering, and angry partisan fighting, the need for escape is acute.
So, if you can be as funny as this old lady, I want to hear your show.
April 19, 2016Out Of Balance
Radio is in an age where we over-value analytics and under-value feelings. Music research is one example. Short, safe play lists win the Nielsen game but also helped open the door for Pandora. Could the KBCO of the 1980s or the original KINK be created today even with a ...
April 12, 2016The Day After: How To Handle Tragedy On Your Show
With intent, I did not run this last week after the most recent terrorist attacks in Brussels and Iraq. These things need a bit of space before they can become instructive. Over 14 years later, the effect this will have on readers in America may still be strong. That's ...
April 5, 2016Fresh
If PPM has taught us anything credible, it is that listeners are constantly coming and going, like the traffic you see at your local grocery store. Yet most shows are paced more like a fine restaurant, which turns over tables at a much slower rate. Every time you speak, ...
March 29, 2016The Apple Marketing Philosophy
Three simple points... "Mike Markkula emphasized that you should never start a company with the goal of getting rich. Your goal should be making something you believe in and making a company that will last." "Markkula wrote his principles in a one-page paper titled, ...
March 22, 2016And Then A Hero Came Along
It's good to remember... It was a time when heroes were measured by service and sacrifice rather than the size of their bank account or bonus. In an age where most crave fame the way an addict craves the next fix, it's good to remember it doesn't have to be that ...
March 15, 2016It Was The Best Of Times
It was the worst of times... They say timing is everything. If you ever chance upon that magic place where you, and all those you love most, have money, health, and time -- when you are in the zone, on top of the whole world -- savor it. Thank God for it. When you live ...
March 8, 2016Radio's Verbal Contract
The contract is pretty simple, really, and even after almost 100 years, it works: Play songs I want to hear and play them more often than songs I don't want to hear. Introduce me to new sounds and artists from time to time so I don't feel old and dated. Surprise ...
March 1, 2016Convicted
The evidence is clear. What does your station stand for? What do you stand for? Despite the invective hurled by both sides in our political races, America stands for something to billions of people, most of whom have never visited our country. So if I came to your ...
February 16, 2016The Simplest Way To Grow
How do you grow cume? The way it's always grown: create a remarkable, compelling product and then market it. I know, I know. It's a radical thought. Your radio stations need marketing! And your stations need something good enough, unique enough, impactful enough to ...