May 26, 2015Where We Can't Compete
I'm on the road, which usually gives me extra chances to speak to "ordinary" people about radio.
Earlier this week, a guy was telling me how he loves Pandora, how he listens in his truck as he commutes to the retirement home he is building two hours from Portland, OR.
He's a Pandora evangelist, and he's hoping to convert me.
He admits his listening preferences "remain stuck," as he puts it, in the '70s and says he can't hear that music on commercial radio on his drive.
He loves the fact that he can identify one core artist he loves, and then Pandora does the heavy lifting of choosing like-sounding artists and songs to the ones he really enjoys. He says he then hears something from that favorite artist about every 10 songs.
May 19, 2015Guess Who?
I subscribe to The Week. It gives me a brief paragraph on just about every hot topic in the news, worldwide. And it offers competing opinions about issues and people in the news. This is, word for word, taken from a piece in The Week: "The firm's modus operandi (is) ...
May 12, 2015A Glimpse Of Our Future
Watch THIS. The problem with predicting the future is, it's hard. You can get a lot of attention, and you can hope most people don't remember that you were more often wrong than right, but it's still risky if you value your credibility. Not only are wrist watches ...
May 5, 2015#210 - Excuses, Excuses
There's probably never been more actual cause for excuses than today. Budget cuts Under-staffing Not enough research (or none at all) No marketing No promotion money No contesting prizes No time to think No time to listen. No real authority ...
April 28, 2015Rare Talent
You listen to the 'competition' in your market. You hear the other talent. You hear the other stations' promos and liners, their production, their stationality. If you're smart, you listen to your station, to yourself, too. And when you're honest with yourself, you ...
April 21, 2015On Being Creative
Some of the best radio I hear in America is on public radio stations. The national talent on NPR is really strong, but I'm talking about the talent on your local public station. They're literate, for starters. They're uniformly intelligent and well educated. They not ...
April 14, 2015Emotional Google
Google, one of the largest advertising companies and best known brands in the world, understands they need to spend money advertising themselves. Plus, even though Google is a data-driven company, they use emotion -- not data -- to sell Google products. "If we don't ...
April 7, 2015Our Kodak Moment
It was a part of each generation's best memories for 131 years. How could it just die? It wasn't from a lack of marketing. This spot is brilliant. There is irony here, because Kodak invented the digital camera, in 1975, but could never imagine the company without ...
March 31, 2015Threat Or Opportunity
When it comes to non-musical, non-commercial content on music stations, there's really only two choices: You either see it as a threat to your ratings, or as an opportunity. You know your own heart. You know you either fear your air staff when the mic is turned on, or ...
March 24, 2015It's Not Crazy
ESPN promos have been remarkably consistent over the years. Using self-deprecation, and with tongue planted firmly in cheek, these promos are part of the fun of watching the channel. This one shows friends and co-workers paying off sports bets, and it's funny and ...