February 9, 2016The Key
"It is insight into human nature that is the key to the communicator's skill. For whereas writers are concerned with what they put into writing, the communicator is concerned with what the (listener) gets out of it."
~ William Bernbach
Radio needs more skilled communicators.
February 2, 2016On Purpose
Call me naive, but I always thought radio's purpose was entertaining and informing listeners while serving as a local community resource -- especially in times of urgent need. The money from advertising, sold to pay for the talent and resources necessary to meet this ...
January 26, 2016The Problem With Bright Kids, Like You
I read a great article in the Harvard Business Review (subscription required) by Heidi Grant Halvorson. She talked about studies showing that people with above-average aptitudes, the people we would classify as especially smart or creative or insightful -- people a lot ...
January 19, 2016Are Salespeople Different?
...from the rest of us, I mean. I've spent my career in programming, but few of us reach adulthood without at least dipping our toes in the Sales pool. I sold encyclopedias (yes, I'm that old) following my freshman year at Vanderbilt, and actually made really good ...
January 12, 2016Val's List
Denver has one of the best independent book stores in the world, The Tattered Cover. As a book lover, one of the things I like most about being in the store is seeing the books recommended by their staff. It's always interesting to see what other well read people like ...
January 5, 2016Why Your Name Matters
If you left your station tomorrow, would listeners care? Would they even notice? If all you do is sound friendly and paraphrase a few forgettable lines four times an hour, you can be replaced by someone who will do it cheaper, and possibly better. And these days, what ...
December 8, 2015Why Your Name Matters
If you left your station tomorrow, would listeners care? Would they even notice? If all you do is sound friendly and paraphrase a few forgettable lines 4 times an hour, you can be replaced by someone who will do it cheaper, and possibly better. And these days, what can ...
December 1, 2015Moneyball And Radio
Making data useful in our overloaded world... You pay a small fortune for PPM, an expense that keeps you from doing perceptual research and marketing. How's that working out for you? I mean, are you discovering nuances about your listeners and clients that lead to ...
November 24, 2015The Most Amazing Person
Is this person on your team? "We always have the same destination in mind, so it's fun to wrestle and shout about how best to get there." "...(his fundamental strength is that he) looks at (us) from his heart and this gives him the ability to see us as we should be, ...
November 17, 2015The Feedback Loop
The truth is, there really isn't such a thing as constructive criticism. It's taken me years to learn that. Criticism is judgmental, and being judged by others almost always hurts. Unless it's glowing, in which case it's probably not very constructive. Coaching is ...