June 30, 2015Delight And Surprise
"The ability to delight and surprise is at the core of every beloved brand..."
"Overhype and shady promises will undercut that before it even has a chance to get started. Yes, of course you have to make promises to earn attention and trial. The mistake is when you put more effort into promises and less into what you deliver. Promise a lot … but deliver even more."
"Research shows us that what people remember is far more important than what they experience. What's remembered: The peak of the experience (bad or good) and the last part of the experience."
- your station is only as good as your worst talent?
- your show is only as good as your worst break?
- your image is only as strong as your least satisfied listener?
- your ability to attract new advertisers is only as promising as your least successful client campaign, as the worst spot you put on the air?
How would that change what you do today?
June 23, 2015Morning Show Content
Some days are easy. The morning after the tornado. The morning of the big snowstorm. The day after the horrific and unimaginable. Anyone can generate ideas on those days. Other days, the outrageous falls into your lap: Teacher Makes Boy With Broken Leg Crawl Back To ...
June 16, 2015The ESPN Model
"As a business, ESPN thrives because it is playing a different game than the big public-airwaves networks." NBC and CBS make money from advertising. ESPN does, too, but it takes in even more from cable-subscriber fees -- an average of $4.69 per household per month, ...
June 9, 2015Life Is Easy
If you have 15 minutes, and are willing to consider everything you've always taken for granted about life, this short video has the power to set you free. Our lives are about the choices we make. America is the most medicated society in the history of the world. We ...
June 2, 2015Emptying The Tank
THIS is funny, because Jon Stewart's a funny guy. But it's also true, and what he says about Springsteen, as a performer, as someone who has our attention, can also light your path. You, too, are a performer. You, too, have lots of attention. At the end of your show ...
May 26, 2015Where We Can't Compete
I'm on the road, which usually gives me extra chances to speak to "ordinary" people about radio. Earlier this week, a guy was telling me how he loves Pandora, how he listens in his truck as he commutes to the retirement home he is building two hours from Portland, ...
May 19, 2015Guess Who?
I subscribe to The Week. It gives me a brief paragraph on just about every hot topic in the news, worldwide. And it offers competing opinions about issues and people in the news. This is, word for word, taken from a piece in The Week: "The firm's modus operandi (is) ...
May 12, 2015A Glimpse Of Our Future
Watch THIS. The problem with predicting the future is, it's hard. You can get a lot of attention, and you can hope most people don't remember that you were more often wrong than right, but it's still risky if you value your credibility. Not only are wrist watches ...
May 5, 2015#210 - Excuses, Excuses
There's probably never been more actual cause for excuses than today. Budget cuts Under-staffing Not enough research (or none at all) No marketing No promotion money No contesting prizes No time to think No time to listen. No real authority ...
April 28, 2015Rare Talent
You listen to the 'competition' in your market. You hear the other talent. You hear the other stations' promos and liners, their production, their stationality. If you're smart, you listen to your station, to yourself, too. And when you're honest with yourself, you ...