July 28, 2015The Radio Apprentice
I doubt there's one person in our business today who started out doing a primetime air shift, even in the smallest of markets.
Almost every one of us began in a fringe daypart on a tiny station, sometimes a college radio station, in a small town.
Some of us were lucky enough to get the 7p-midnight shift or overnights in a major market.
So where do we apprentice future talent now that everything is voicetracked, automated or syndicated after 7p?
Shouldn't we be thinking about this?
When the largest consolidated radio companies claim they are offering a better product by refusing to use local talent after 7p, are they considering the recruitment and training of their future talent needs?
Ohhh, that's right ... they'll have cashed in their chips and moved on to the next deal by the time that's an issue.
July 21, 2015Home Run Derby
Morning shows get into the habit of filling content blocks on their prep grids. It's the reality of needing so much new content, but by its design, it's not really about creating powerful interaction. It's defensive in nature, not offensive. Here's the problem with ...
July 14, 2015Hire Someone You Hate
Hate may be too strong a word... ... but the premise is sound: The idea of hiring someone you don't like all that much. At the executive level of almost every radio station, the level that affects who gets hired and who gets fired, it feels like this rarely ...
July 7, 2015Touched
And never, ever the same... I've mostly dashed through my life, running through airports, distracted and unaware. Hurried, worried, sometimes tripped up and off-course. But someone -- something -- pulls me back to where I'm meant to be. You see, there's always been a ...
June 30, 2015Delight And Surprise
"The ability to delight and surprise is at the core of every beloved brand..." "Overhype and shady promises will undercut that before it even has a chance to get started. Yes, of course you have to make promises to earn attention and trial. The mistake is when you put ...
June 23, 2015Morning Show Content
Some days are easy. The morning after the tornado. The morning of the big snowstorm. The day after the horrific and unimaginable. Anyone can generate ideas on those days. Other days, the outrageous falls into your lap: Teacher Makes Boy With Broken Leg Crawl Back To ...
June 16, 2015The ESPN Model
"As a business, ESPN thrives because it is playing a different game than the big public-airwaves networks." NBC and CBS make money from advertising. ESPN does, too, but it takes in even more from cable-subscriber fees -- an average of $4.69 per household per month, ...
June 9, 2015Life Is Easy
If you have 15 minutes, and are willing to consider everything you've always taken for granted about life, this short video has the power to set you free. Our lives are about the choices we make. America is the most medicated society in the history of the world. We ...
June 2, 2015Emptying The Tank
THIS is funny, because Jon Stewart's a funny guy. But it's also true, and what he says about Springsteen, as a performer, as someone who has our attention, can also light your path. You, too, are a performer. You, too, have lots of attention. At the end of your show ...
May 26, 2015Where We Can't Compete
I'm on the road, which usually gives me extra chances to speak to "ordinary" people about radio. Earlier this week, a guy was telling me how he loves Pandora, how he listens in his truck as he commutes to the retirement home he is building two hours from Portland, ...