November 29, 2016Using The Phones
A master lesson.
If you never share listener contact -- listener voices -- on your show, you’re missing an opportunity, especially now that cell phones are ubiquitous.
Never hearing listeners is one of the sure signs of a voicetracked show, even when technical perfection hides all others.
Who do you hear now in your market who consistently uses phone contact well?
Two of the best air talents I ever heard worked at the same station, which couldn’t have been coincidental, and though their styles with listeners were different, the effect of adding listeners’ voices to their shows was just as strong.
Kathy Whiteside did middays, and the late Tom Kelly was the afternoon host, and their station, WBIG, not only became #1 25-54 in Washington, DC, it won every accolade possible, including the Marconi.
November 22, 2016What Do You Listen To?
A simple question. Which radio stations do you listen to over and over? I know lots of air talent, PDs and GMs who never listen to their own station(s). I understand you may not be the "target," but still... if your station isn't interesting enough to make you ...
November 15, 2016The Newest Thing
Is not always the best thing. There will always be social pressure to try the new thing, the hot guy, the one everyone's buzzing about. Adept at capturing attention, comfortable assuming responsibility for the success of others, they look and play the part. And ...
November 8, 2016Program Director Of The Year
And the winner is... There's no secret clock that, once implemented, rockets your station to the top of the PPM rankings. There are no magic words that, if repeated at precise times every hour, result in higher ratings. Every station that cares to can research their ...
November 1, 2016A Culture Of Creativity
"(Steve) Jobs thought of himself as an artist, and he encouraged the design team to think of ourselves that way, too. The goal was never to beat the competition, or to make a lot of money. It was to do the greatest thing possible, or even a little greater." ~ Andy ...
October 25, 2016Opportunity Knocks
You have the opportunity, every day... to touch a heart to light a smile to ease suffering to inspire to share a story of optimism and hope to mentor, to be a role model to make a difference through encouragement to give more than you get, more ...
October 18, 2016The Stage
"On the air!" Remember when this was a dream? Remember how nervous you were the first time, the panic, the anxiety? You survived that first shift. You made mistakes, but learned. Improved. Found your own unique voice. You've done well. You're on a big stage now. ...
October 11, 2016The Value Of Discontent
It has a purpose. Discontent without specifics is nothing more that complaining, and every office and organization has too much of that. But focused discontent, discontent with a purpose, a goal to change something, is your station's friend. Complacency sets in ...
October 4, 2016More Or Less?
How to become #1... It may seem obvious, but the way to mass success is to generate really strong positive passion from your content. It's more important that 100 listeners love you, can't imagine a day without hearing you, than that 1,000 listeners sort-of like ...
September 27, 2016The Top-10 Traits Of Successful People
One of the mysteries of consolidated radio is how we define those whom we label "successful." Earning million dollar bonuses for laying off hundreds or thousands of people doesn't feel "successful" to me, especially since I know many of those who have lost their jobs ...