July 22, 2014The Skill Of Listening
Five Tips To Help You Right Now
Our jobs are dependent upon listening. That may seem obvious, but in truth, our deepest personal relationships are dependent upon listening as well.
With so much riding on listening, I'm always a bit surprised how few of us have ever given any thought to it.
I mean, the skill of listening ... for it is a skill ... and like golf or cooking, the more instruction and practice you have, the better you become at it.
Without conscious intent, I began learning about active listening 23 years ago, and have been paying for continuing education and the repetition of practicing with an expert ever since.
I'm sure those who knew and worked with me before this began wish I had started years earlier. I am still learning.
July 15, 2014Your Online Community
Your station has a website. Your morning show has a Facebook page. Your company even has its own web design team and a separate "digital media" department. Woooo hooooo! Does your station do anything, anything at all, to encourage a real community online? Is there a ...
July 8, 2014Apple's iAds Vs. TV Spots
You may have seen this article in Advertising Age. The headline says: Apple, Campbell's Say iAds Twice as Effective as TV. Couple of points to consider... The minimum cost to create an iAd with Apple is $1 million. Guess who paid for the study that "proved" ...
July 1, 2014PPM & Stop Sets
No doubt you've seen columns here purporting to reveal the absolute optimal times to schedule your spot breaks to maximize PPM numbers. Consultants have probably called or perhaps offered an unsolicited critique offering to share the "secret." GMs and PDs all over ...
June 24, 2014Winning The PPM Game
Early winners in PPM markets tended to be very clean music stations that already had huge cumes, but may not have gotten full Arbitron credit via the diary system. Think Jack stations, and Oldies. Super-familiar, pretty clean... I heard more than one News/Talk GM ...
June 17, 20144 Steps To Becoming More Creative
I have yet to meet a radio manager or programmer who complains their staff is too creative, that ideas are bursting forth at such a rate they feel overwhelmed. To the contrary, whether it's consolidation, work load, or that all the super-creatives are now working on ...
June 10, 2014Selling At A Discount
"Selling products at a discount is like paying someone to like you." That's Dr. Sheri Bridges of Wake Forest University and while she wasn't speaking specifically of radio, she could have been. Until we learn to value our own product, we will never get the share of the ...
June 3, 2014The Test
There was nothing about his early life that gave any hint of strength or character. Every business idea he tried failed. Every single one. When he died at the age of 47, far from his home and family, he owed his creditors almost $2.5 million, an enormous sum of money ...
May 27, 2014Unforgettable
How many people cross your path every day? People you know and love. People you've never seen before and may never see again. People you don't even notice, part of the blur that surrounds the busy-ness of your life. Here's the deal... You can choose to go through ...
May 20, 2014Compassionate Coaching
It feels counter-intuitive. That's probably why it is so rarely practiced. When you hear your morning show screw up in a massive way, it's almost impossible not to point out their flaw and explain why that should never happen again. Even with new brain science proving ...