August 26, 2014I'm Steve Jobs
There are many lessons to take away from his remarkable impact on our lives, but for those of us in radio, the one I want to remind you of today is this: He believed in advertising.
Yes, he designed wonderful, artistic products.
Yes, he anticipated what we would want before we knew we would want it.
But even with the ubiquity of iPods, and iPhones, and iPads, Jobs kept spending money -- lots and lots of money -- marketing his products.
He took as much care, as much pride, in the ads created to sell Apple products as he did in the products he was selling.
Our industry has long since red-lined the "expense" of marketing and promotion, but even when we did advertise our stations, we did it on the cheap.
August 19, 2014Who Pushes You?
Is there someone in your professional life who pushes you? I don't mean the VP/Programming, or anyone else you report to. Those relationships are power-based, and being pushed by someone you fear doesn't lead to introspection and growth. It leads to anxiety and ...
August 12, 2014The Test
There was nothing about his early life that gave any hint of strength or character. Every business idea he tried failed. Every single one. When he died at the age of 47, far from his home and family, he owed his creditors almost $2.5 million, an enormous sum of money ...
August 5, 2014The Kitchen Sisters
The sound of silence. While commercial radio in America continues to try to cut its way to growth, Public Radio is actually growing, without smoke and mirrors, by producing a better product. Public Radio in most major American cities is thriving, and I couldn't be ...
July 29, 2014A Different Kind Of Leader
Turning weakness into strength There was a fascinating article in the Wall Street Journal (subscription required, but this link may work) entitled "Depression In Command." Based on the book, A First-Rate Madness: Uncovering the Links Between Leadership and Mental ...
July 22, 2014The Skill Of Listening
Five Tips To Help You Right Now Our jobs are dependent upon listening. That may seem obvious, but in truth, our deepest personal relationships are dependent upon listening as well. With so much riding on listening, I'm always a bit surprised how few of us have ever ...
July 15, 2014Your Online Community
Your station has a website. Your morning show has a Facebook page. Your company even has its own web design team and a separate "digital media" department. Woooo hooooo! Does your station do anything, anything at all, to encourage a real community online? Is there a ...
July 8, 2014Apple's iAds Vs. TV Spots
You may have seen this article in Advertising Age. The headline says: Apple, Campbell's Say iAds Twice as Effective as TV. Couple of points to consider... The minimum cost to create an iAd with Apple is $1 million. Guess who paid for the study that "proved" ...
July 1, 2014PPM & Stop Sets
No doubt you've seen columns here purporting to reveal the absolute optimal times to schedule your spot breaks to maximize PPM numbers. Consultants have probably called or perhaps offered an unsolicited critique offering to share the "secret." GMs and PDs all over ...
June 24, 2014Winning The PPM Game
Early winners in PPM markets tended to be very clean music stations that already had huge cumes, but may not have gotten full Arbitron credit via the diary system. Think Jack stations, and Oldies. Super-familiar, pretty clean... I heard more than one News/Talk GM ...