March 3, 2015Screw Business As Usual
It's impossible to deny the business acumen and success of Richard Branson, which is why his book is worth reading.
He's not only certain that socially conscious business practices are the right thing to do these days, he offers proof they improve the bottom line profitability of his companies.
Listen to what he says of his employees:
"They realize we are more than just a money-making machine. And, I think, because they're proud of working for the company, because they're proud of going out in the evenings and having a drink and saying that they work for Virgin, I think they'll make that little bit of an extra effort, which is good for the bottom line."
February 24, 2015Address Is Approximate
This story doesn't need words. Forty years ago, creative people had limited access to display their creations to a mass audience. Radio, by virtue of its ubiquity and relative affordability, was one of those outlets. If you were young and creatively talented, you ...
February 17, 2015Optimistic Enthusiasm
Seth Godin says more with fewer words than almost anyone I read daily: "If your organization is both pessimistic and operationally focused, then every new idea is a threat. It represents more work, something that could go wrong, a chance for disaster. "People work to ...
February 10, 2015Every Life Has A Story
Just a quick reminder that you are surrounded by wonderful, emotionally impactful stories. Every person who calls your show has one. Everyone with whom you interact today has one. Watch this. Want more listeners? Want higher ratings? Want to stand apart from every ...
February 3, 2015I Want To Believe
I want to believe for every greedy CEO earning millions by firing thousands, there's an equal number of business leaders willing to cut their own pay before they ruin the life of even one employee... I want to believe for every self-proclaimed person of faith, so quick ...
January 27, 2015Life Is Like Coffee
We all know this, but it sure never hurts to be reminded, especially this time of year, when there is relentless pressure to spend money, to buy more things, to prove our love by how much we spend. Take two minutes to watch THIS. As Croby, Stills & Nash once sang, ...
January 20, 2015Imaging Messages
A good 99% of the imaging messages I hear on radio stations in the U.S. and around the world are a waste of air time. They violate the very first principle of marketing: Your message should focus on the customer, not on your station. We've talked about this a lot, ...
January 13, 2015Changing Minds
It's long been known that most of us will adjust our own expressed views to match those of the people around us. For instance, if we're told a wine is rated highly by judges we respect, we not only pay more for it, we rate it higher after drinking it. Now, new ...
January 6, 2015Defender Of The Idea
There's a really good book you should read: The Big Short, by Michael Lewis. It's the true story of the housing bubble and Wall Street malfeasance that led the world to the brink of total financial collapse in 2008. But I don't want to write about high finance ...
December 9, 2014Local Radio
One of the advantages of the Internet and social media is meeting new people you would otherwise never have known. Like John Rockley, who has worked for the BBC in the U.K., one of the truly great broadcasting networks. John says what I often try to …only ...