December 10, 2013The Long And Winding Road
I once saw the actor, Omar Sharif, interviewed on The Tonight Show.
He was being teased for his reputation as a womanizer and he had an interesting rejoinder.
Sharif said his father once told him that the mark of a great lover is not bedding thousands of different women, but making one woman feel infinitely desired and loved over a long, shared lifetime.
I've come to see most morning shows as the equivalent of a Lothario: shallow, transitory, and easily forgotten -- a one-night stand.
The shocking is always noticed. There will always be gawkers at accidents.
The tougher challenge is being compelling and relevant, every hour, every day, for years.
Which show is more apt to build real relationships with listeners?
December 3, 2013The Business Of Radio
It's worth protecting. So, what is the business of Radio? Some might say we exist to maximize profit for owners, including shareholders. In fact, the largest consolidated radio companies say they're forced to operate under this mandate. Unable to produce enough ...
November 26, 2013Memo To Management
The case for over-paying... My son was being recruited by a huge global company. In his first interview, he was asked his salary at his current job and he answered honestly. He was told that figure was "at the lowest end" of the position for which he was being ...
November 19, 2013Why Bigger Isn't Always Better
Have you read 'Guns, Germs, and Steel? It won the Pulitzer Prize in 1998. It's a fascinating story. To greatly simplify, the author, Jared Diamond, a professor of geography and physiology at UCLA, presents scientific evidence to explain the disparity of wealth and ...
November 12, 2013Old Souls
You don't fool me. You look in the mirror and see the flaws, just as I do. You have doubts, just as I do. You crave acceptance and respect and unconditional love. You hope and dream. You worry. You laugh. You grieve. So do I. And today, I want to remind you that we ...
November 5, 2013Lies, Damned Lies And Statistics
"There are three kinds of lies: lies, damned lies, and statistics." ~ Disraeli I've never been a huge fan of numbers in my work, even though I love math, and one of my favorite books is about Ramanujan, perhaps the most brilliant pure theoretical mathematician since ...
October 29, 2013Social Media: Wasting Time
Many radio stations view their social media strategy (if they even have one) as part of the value-added bonus they can offer advertisers. "Plus, we'll talk about your sale on our Facebook page!" Those few stations that seem to actually think about using social media as ...
October 22, 2013Destined For Greatness
He was born into nobility in an era when the word "empire" was used with pride and then watched that empire be tested and finally, broken. His childhood was often harsh and filled with longing and loneliness. In truth, his parents largely ignored him and from his ...
October 15, 2013The Future Of Advertising
"Marketing in the future is like sex. Only the losers will have to pay for it." * That's from a great article in FAST COMPANY entitled, The Future of Advertising While it was written for the people working at ad agencies, Radio needs to hear this, too, because ...
October 8, 2013Coaching Top Talent
I've been really lucky over my career to have worked with some of the best radio air talent many have ever heard. Best of all, each was patient enough to teach me a thing or two -- and now I can share those tips with you. So, PDs ... this one's for you: Don't avoid your ...