May 24, 2016The Law Of Average
Averaging is one of the first things students learn after adding and subtracting. Everyone understands it.
For instance, in a two-person company, if your CEO makes $1 million a year and you make $100,000, the average annual salary in your company is $550,000.
That kind of averaging is what's caused so much individual stress and loss for most American workers over the past 20-30 years. The 1% stuff.
But there's another kind of average that is hurting Radio just as much as overpaid CEOs.
Average, used as an adjective.
As Radio has slashed its workforce, with a few notable exceptions, those making the most money have been the first cut. And I'm not just talking about on-air talent.
May 17, 2016Word Counts
Writers are accustomed to the limits of word counts. You're asked to submit a 5,000-word piece, or a 500-word piece, and you fit your thoughts into the limits given. Those limits were generally imposed because publishing is an expensive business and if your piece ran ...
May 10, 2016Hiding Secrets
There's money to be made by suggesting you know the secret to success. If a radio station merely follows your playbook, uses your clocks, your liners, your contests, your research, then reaching #1 in Arbitron or Mediametrie is virtually guaranteed. Except... ...except ...
May 3, 2016The Medici Effect
So much of life feels random. Even the country of your birth makes a difference: Whose life has a brighter future, the child born in the Sudan or the one born in Singapore? You can localize it to the neighborhoods of your own town and find statistical probabilities ...
April 26, 2016The Art Of Being Funny
I write a weekly column for AllAccess, and a couple of weeks ago got an e-mail from one reader asking if I knew of resources that could teach the structure of being funny. There is a basic formula for being funny. But, I honestly don't think you can teach someone to be ...
April 19, 2016Out Of Balance
Radio is in an age where we over-value analytics and under-value feelings. Music research is one example. Short, safe play lists win the Nielsen game but also helped open the door for Pandora. Could the KBCO of the 1980s or the original KINK be created today even with a ...
April 12, 2016The Day After: How To Handle Tragedy On Your Show
With intent, I did not run this last week after the most recent terrorist attacks in Brussels and Iraq. These things need a bit of space before they can become instructive. Over 14 years later, the effect this will have on readers in America may still be strong. That's ...
April 5, 2016Fresh
If PPM has taught us anything credible, it is that listeners are constantly coming and going, like the traffic you see at your local grocery store. Yet most shows are paced more like a fine restaurant, which turns over tables at a much slower rate. Every time you speak, ...
March 29, 2016The Apple Marketing Philosophy
Three simple points... "Mike Markkula emphasized that you should never start a company with the goal of getting rich. Your goal should be making something you believe in and making a company that will last." "Markkula wrote his principles in a one-page paper titled, ...
March 22, 2016And Then A Hero Came Along
It's good to remember... It was a time when heroes were measured by service and sacrifice rather than the size of their bank account or bonus. In an age where most crave fame the way an addict craves the next fix, it's good to remember it doesn't have to be that ...