January 17, 2017The Right Stuff
PDs and GMs today can fill every moment with the urgent.
Sometimes the urgent is also important, but just as often it's not.
The key to winning ratings and revenue, the key to becoming legendary, is finding ways to make a difference in the lives of your listeners and your community every single day.
If you spend 99% of your time sitting at your desk staring at the Selector screen, doing corporate paperwork, and looking for ways to cut expenses, you're not likely to be focused on the right stuff.
Thinking about your needs, your checklist, and your company means not thinking about your listeners and your advertisers and your community.
There is more pressure today than ever to keep you distracted from your true calling, your real job.
January 10, 2017The Failure Of Consolidation
The theory behind radio consolidation was that creating a vast national network of stations made up of dominant local clusters would drive local rates up and increase Radio's share of the advertising pie. It is a total failure. Rates are not rising. In fact, in most ...
January 3, 2017What We Need
A suggestion... "Of course God already knows what I need. The question is - do I know?" "Casting yourself at God's feet in helpless desperation is all well and good - heaven knows, I've done it plenty of times - but ultimately you're likely to get more out of the ...
December 13, 2016Winter's Lesson
What it can teach each of us... They say each snowflake is unique, a perfect fractal never repeated ever again. How can we know? ~ My wife and I have a lovely water feature in our portico, small waterfalls and pools, ceaseless flow that soothes and restores. I ...
December 6, 2016The 7 Traits Of Highly Creative People
How many do you have? I read a fascinating article in FAST COMPANY that lists the seven traits that all highly creative people seem to share: Your mind has an associative orientation. Ever been told to stop daydreaming? Tend to become so absorbed in something you ...
November 29, 2016Using The Phones
A master lesson. If you never share listener contact -- listener voices -- on your show, you’re missing an opportunity, especially now that cell phones are ubiquitous. Never hearing listeners is one of the sure signs of a voicetracked show, even when technical ...
November 22, 2016What Do You Listen To?
A simple question. Which radio stations do you listen to over and over? I know lots of air talent, PDs and GMs who never listen to their own station(s). I understand you may not be the "target," but still... if your station isn't interesting enough to make you ...
November 15, 2016The Newest Thing
Is not always the best thing. There will always be social pressure to try the new thing, the hot guy, the one everyone's buzzing about. Adept at capturing attention, comfortable assuming responsibility for the success of others, they look and play the part. And ...
November 8, 2016Program Director Of The Year
And the winner is... There's no secret clock that, once implemented, rockets your station to the top of the PPM rankings. There are no magic words that, if repeated at precise times every hour, result in higher ratings. Every station that cares to can research their ...
November 1, 2016A Culture Of Creativity
"(Steve) Jobs thought of himself as an artist, and he encouraged the design team to think of ourselves that way, too. The goal was never to beat the competition, or to make a lot of money. It was to do the greatest thing possible, or even a little greater." ~ Andy ...