Beware The 4 Way Stop
May 20, 2016
by John Frost, Goodratings Strategic Service
We see them but we hardly think about them.
What's their purpose? To stop all traffic? Silly question, I know. That seems hardly the intent, but......
....that's what happens.
Everything stops. No traffic flow. No one moves.
Every radio station has things on the air that PREVENT it from delivering the very thing that people come there for in the first place. Sounds crazy, doesn't it?
Maybe it's political-the boss has a radio show where he plays whatever music he wants. Maybe it's the teaching/preaching show that always been on the air so no one brings it up. Maybe it's the kids' show/the teen show/the rock show/the worship show/NASCAR/high school football that someone at some time decided to put on the air for reasons you'll never know.
The problem with 4 way stops is that......inefficiently is design IN. Traffic.....all traffic.....stops.