10 Questions with ... Brian Griffith
April 21, 2014
BRIEF CAREER SYNOPSIS:
Writer/producer for Westwood One and Global Satellite Network, both in Los Angeles. L.A. Segment producer for the Larry King show; produced live concert broadcasts for WW1; produced Modern Rock Live, a music/call-in show. After moving north, morning host at KRCB, morning host at KRSH/Santa Rosa, back to KRCB as MD.
1. How did you become interested in radio?
It started very early, listening to Top 40 instead of doing homework, or sleeping.
2. What prompted management to re-launch the station as the New 91?
The Classical format was over-served in our market. We felt there could be room for a non-commercial Triple A.
3. Tell us a bit about the organization behind the station.
Rural California Broadcasting is listener-supported, nonprofit public radio and television station.
4. Tell us about the Sonoma/Napa market you are serving.
Wine country! Close enough to San Francisco for the city culture and Giants games, but still agriculture-driven.
5. Is the station full-time music or is there also daily news/information programming?
We are an NPR affiliate, so we carry network as well as local news.
6. How are you getting the word out about the changes?
Developing an online presence, fundraising concerts and events, and working with our television outlet right down the hall.
7. How would you describe the music on the station?
The challenge is to create a cohesive sound to the station, from Willie Nelson to Lake Street Dive. We are the only outlet in the region for bands like Broken Bells or Arcade Fire, and we support favorites such as John Hiatt and Rosanne Cash. And a huge focus on local music!
8. Tell us about the air talent on the station.
PD Robin Pressman and I are the ones with daily music programs. We have an amazing group of volunteer air staff, many of whom have been with KRCB since the beginning almost 20 years ago.
9. How about venues for live music in the area?
We are truly blessed. Most of the towns in this area have summer concert series, as do many of the wineries. Lagunitas Brewing Company is right down the street from my house and they produce great free concerts all season long. Several festivals happen in the area, and our local scene is vibrant and growing. Year-round brings national touring acts to venues such as the Mystic Theater, the New City Winery, Hopmonk Tavern and many others.
10. What is your typical day like?
Last non-industry job:
First record ever purchased:
"I Feel Fine" the Beatles
Favorite band of all-time:
What day is this?
What do you enjoy doing in your spare time away from work?
Cooking for the family, reading, and I work with a nonprofit that raises money for music programs in the area schools.