November 12, 2013Holiday Hookup
How Soon ... How Many Songs?
Again this year we want to briefly take a look at how Urban stations can best handle the soul of the season ... Christmas jams. We start with the notion that Christmas is very important to the Urban audience. So now the question becomes, "When should Urban and Urban AC stations begin playing Christmas favorites?" Most stations we've spoken with say they are going to begin playing Christmas jams the day after Thanksgiving. This year that means Friday, November 29th.
At that time most stations are going to play at least one song per hour and gradually increase that number by at least one until Christmas Day, when they will be playing 50% or more Christmas music. The same policy extends into the weekends. The day after Christmas, these same stations will drop all their Christmas music, begin to count down the biggest songs of the year and prepare for 2014.
November 5, 2013A Unified Focus
The Electronic Age's Social Network Radio has often been called the electronic age's original social network. Its focus on local markets and close connection with the audience has made it an important part of life for generations. However, Urban radio has had a rough ...
October 29, 2013Trending And Technology
How Has It Changed And Why? As our industry continues to change, Urban and Urban AC stations will find they may have to do things differently and take intelligent risks. Our formats are affected by the same things that have affected all radio as it enters a new era of ...
October 23, 2013What To Do When Your Job Ends
A Continuation Of Shrinking Musical Chairs There are probably more qualified talent out of work today than at any time I can remember. This editorial is dedicated to helping you deal with one of life's biggest obstacles. You lost your gig. Being fired doesn't mean ...
October 15, 2013For All To Hear
Capturing The Bling Generation The population bulge in 2013 is concentrated between the ages of 30 and 44. These adults formed their music tastes largely from1990 -2004 and they carried their musical preferences into the middle years. They are the bling generation, and ...
October 8, 2013Black Media Spending On the Upswing
... But Still Slighted As many of you know, I recently returned from attending and participating in The National Association Of Black Owned Broadcasters (NABOB) Conference in Washington DC. One of the interesting developments -- discussed in depth by several of the ...
October 1, 2013Economies Of Scale
Just about everybody in radio would agree that 2013 will go down in history as another year of forced, accelerated change. The unfortunate and often necessary cutbacks that radio has been forced to make have certainly reduced the number of personalities and great content ...
September 24, 2013Fear-Based Thinking
Urban radio has always been able to balance itself and adapt to changing music trends. Now the question becomes how tough is it to navigate through all the cyclical changes and genres of crossover music? The answer is not that tough, providing you're not operating out of ...
September 17, 2013Reinvention And Inspiration
Staying On The Road To Growth A lot of what inspires new listeners and encourages old listeners to continue to listen today are reinvention and inspiration. Reinvention is the art of relishing the idea of looking for a new way of doing something. It's presenting ...
September 10, 2013Meeting Audience Expectations
My radio roots, like many of yours, reflect an era when just about all of radio was locally programmed and staffed. It's a much different era these days with talent and programming importation. Somewhere in the corporate management point of view, a decision was made that ...