Capturing Cume With Car Tunes

Long ago in a galaxy not so far away, in the land of short songs, long contracts, shotgun jingles, CDs, live copy, local morning shows and one programmer to a station, life was simpler. But as you know, that has all changed.

There's a reason for the change. High-financial expectations have been placed on major corporations. This was prompted by Wall Street's need for sustained revenues and genuine success from its radio divisions. In a broadcast world of growing complexity, the traditional approach to management that once shaped executive leadership is no longer sufficient to run the modern organization.

Unfortunately, the same focus and commitment that promise the highest returns necessarily imply the greatest probability of failure. In keeping with that thought, recent studies have shown that the one place where we may still have a chance to capture and hold listeners' attention may be in their cars. So what's really driving the "dashboard dilemma?"

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