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Westwood One To Offer FM Audience Tracking Using NextRadio Data
WESTWOOD ONE has reached agreement with TAGSTATION, LLC to create what it calls the "first, and largest, interactive audience measurement tool of over-the-air FM radio" using data from the NEXTRADIO smartphone app. Data from listener ... more »
Media Rating Council Releases Draft Version Of Digital Audio Measurement Guidelines For Public Comment
THE MEDIA RATING COUNCIL (MRC) has issued a draft version of its Digital Audio Measurement Guidelines for a 45-day public comment period. The draft was developed in collaboration with a ... more »
