Is it time to throw out your old listener profile? 99.9% of humanity has been forever changed because of 2020. Your listener is not the .1%

You are not talking to a married stay at home mom who is homeschooling her kids and goes to church twice a week.

The 38-year-old 2021 woman who is listening to your radio station is likely a lot different now then the 38-year-old woman that was listening in 2019. Her life has been completely upended. Are you using the same old strategy to reach her with the same old content?

The 2019 woman had an optimistic outlook on life. Her kids were healthy, she could afford to go on vacations with her family, her kids were well adjusted and planning their futures. Her relationship was healthy. Everything in life was working according to her perfectly organized Excel spreadsheet

As the year comes to an end, I can almost hear you asking for a year-end gift. Yes, business owners are thinking about tax breaks. Individuals are thinking about those too. But thinking that they are going to mindlessly give their money away to you without any kind of ...

Remember Team Hoyt? Earlier this year, legendary marathon runner Dick Hoyt passed away. He was one half of the team that competed together in finishing over one thousand races. What made Dick so memorable to the world was the fact that he literally pushed his son, Rick, a ...

Most stations in the CCM arena are not commercial stations; they’re listener supported. But the problem with this is that if you’ve never faced true (sometimes merciless) competition, as my friend Jon Rivers says, “You don’t know…and you ...

When it comes to terms like Dynamic Ad Insertion (DAI) or Server Side Ad Insertion (SSAI) technology, most non-for-profit CCM/Worship stations managers hold up a cross at me as if “DAI” somehow has become Linda Blaire from “The Exorcist.” I still ...

It’s tempting to turn ministry into an ego trip. I’ve been on industry trips to remote parts of the world - and made sure Instagram knows I’m serving the least of these. I’ve helped with disaster relief - and worn a station t-shirt so everyone ...

How do you view your job? Are you an employee or an entrepreneur? It might not be as simple to answer as you think. Never-mind whose name is on your paycheck, this is more than that. To be honest, I have been answering this question the wrong way for most of my career. ...

The Secret Strategy Every Radio DJ Needs to Know to Survive "You don't fit the brand." The conversation every radio personality dreads after a show. You're called into the program director's office, you sit on the coach, that nice woman from HR is next to you and you ...

It’s never a bad time to work on using fewer words. Here’s why… When you pare down the word count, it helps you cut through the ‘blah blah’ all over the dial and sound more specific, which tends to ‘imprint” more on the ...

I recently attended the Podcast Movement 2021 conference here in Nashville, TN. Many of you reading this right now could have been presenters. Not because of your vast amounts of podcasting experience, but because of the timeless tactics and strategies you’ve used ...