“IT’S NOT ABOUT YOU. The purpose of your life is far greater than your own personal fulfillment, your peace of mind, or even your happiness. It’s far greater than your family, your career, or even your wildest dreams and ambitions. If you want to know why you were placed on this planet, you must begin with God. You were born by his purpose and for his purpose.” Rick Warren, Purpose Driven Life

The women and men of Christian radio exude this kind of greater purpose in their work every day. During this season of Thanksgiving, and on behalf of your listeners, thank you. Thank you for choosing to bring joy and hope to the airwaves during a challenging year.

Thank you to:

• Every receptionist and office manager who maintains a positive attitude and continues to encourage the team—even after taking a call from a listener in a bad mood;
• Every finance person who says “it’s not in the budget,” out of love, ensuring we all get paid;
• And every morning show person who has to go to bed before their kids do.

Your impact goes beyond the music you play. You display God’s love by ministering to people of all ages. You show up every day for your communities. Here’s a small sampling of some of the incredible work happening in Christian radio:

I’m writing this to you while my head is swimming with amazing information shared during CMB’s Fall 2020 Virtual Summits. As usual, I’m getting my money’s worth! (Well, the boss paid. So, her money’s worth.) With all this useful information though, there’s a ...

Most of us got into Christian radio because we want to share hope with others and change the culture to be more Christlike. How can we possibly do that in such a polarized era? Weeks before Election Day, Sherri Lynn, co-host and producer of the “Brant Hansen Show,” ...

"Golf tips are like aspirin. One may do you good. But if you swallow the whole bottle you will be lucky to survive.” Harvey Penick, Legendary Golf Coach Talent coaching is much like golf instruction (or ANY tutoring). It’s a process without a destination. You’re ...

By now your year-end fundraising strategy should be in full swing, if not, let’s roll. It’s surprising how many radio stations miss out on year-end fundraising. People are giving out free money in December, all you have to do is ask. Nearly three out of ten ...

Of course, everyone on your team is talent. However, I’ve observed that many on-air talents aren’t getting enough attention and care from their leaders. If we expect on-air personalities to be vulnerable, creative, and give their best performance each day, they must ...

This sentence grabbed me and threw me in growth space: The real leverage is creating pull. Pull? How often have you, or let me make this negative statement about me. How often have I gotten into a defensive, resistant space when feedback starts? The idea of pulling ...

What is the hardest part of a break for you to master? Most people would say they are working on how to get in to or out of a break. I am forever working on my intros … I feel you! While intros and outros are the common answer, you rarely hear anyone talk about the ...

Perhaps you think the title of this article is dripping in sarcasm. It’s not. Well, maybe there is just a splash of sarcasm. Just a splash. In any given presidential election, there is tension. When you add a pandemic, protesting, riots, and racial animosity, you have ...

In 2020, Christian AC has been having fascinating conversations about our format’s lack of diversity in texture, style and skin color, as well as our lack of tempo. Could be my own confirmation bias, but I sense there’s a growing consensus we could do better. Yet ...