It was an "Ah-ha!" moment for me a few months ago. It might be obvious to you. I'm sometimes a bit slow to arrive at very simple conclusions-just ask my wife. My "ah-ha!" moment, which could inspire your "No duh" response: Christian music radio should be excited to target Christians.

You're already there? Awesome. But maybe you're not as "there" as you think. You could be like I was once was: content to have Christians along for the ride because it's their support that fuels us, but ultimately wishing our formats could be powerful outreach tools. To be even more honest: I've been ungrateful and occasionally resentful towards certain types of Christians in my audience. Such as the ones who go out of their way to point out what we do wrong, but are mute when we're on point (they LOVE speaking up near fundraisers, amiright?).

Programmers want to know everything possible when making music decisions. That's understandable. The more detail and insight, the more we can fine-tune the playlist. It's part of the pursuit of a perfect radio station. But in the endless chase for more information, we ...

"If I had more time, I would have written a shorter letter," Blaise Pascal, 1657. I'll keep this short: The personalities on many music radio stations talk too much. It was hard enough for radio stations to compete when the competition was only a handful of other ...

We've all been there. We run into the studio after the top of the hour hits. We talk with one of our teammates and realize...Oh wait! I need to do my first break, but I never plugged in my headphones! We rush to the board, put on our headphones and do a quick tease of ...

I'm writing this an hour after getting off the air for our station's "Days of Giving" campaign. Our big ask to keep the station funded for the next six months. It's a lot of talking, a lot of strategy, and a lot of amazing stories of how God is using WCSG in our ...

For me, this is the best time of the year. It's the start of baseball season! If you're a baseball fan, you've probably heard of Sid Bream. Even if you're not a baseball fan, you still may have heard of Sid. But Sid's story has an application for every radio ...

If you're the creative type, you've probably been there; you're sitting in a meeting and one of the analytical-types starts talking and sharing numbers and next thing you know, you're daydreaming and have no idea what's going on. SO BORING. On the flip side, if ...

If you're the kind of person who gets up in the middle of the night to pee, avoid Switzerland. "A man may not relieve himself while standing up after 10 p.m." No flushing the toilet late at night either. It's the law. Down in Italy, keep your frown upside down. Milan ...

Don't freak out. That's step one. But I have a few other ideas, too. Contemporary Christian music radio in America is weird. One of the many ways it's weird is our perceived competitive landscape. Our format has small, medium and large stations. We have some small ...

$103.5 Million. That is how much K-LOVE has paid to acquire six stations from Cumulus: WPLJ in NYC, WYAY in Atlanta, WRQX in Washington D.C., KFFG in San Jose, WZAT in Savannah, GA, and WXTL in Syracuse, NY. Cumulus needed the cash and K-LOVE has it. They're not ...