There's a lot of different styles of communication in Christian radio. We have those that lean toward preaching, we have those that want to let the music be the message, we have those that focus on encouragement, and we have personalities that live life from a Bible centered worldview.

How do we communicate Christ to a culture that thinks it already knows all about Jesus?

We tell stories. We reflect his light. We share our heart. We invite people into community and we intentionally encourage.

God's word does not return void. Rethink the content that you're putting into your showprep this week! Intentionally frame the stories with heart, characters and encouragement.

Fame the heart of the artists you play. Tell stories with a point. Actually listen to the words in the music you're playing.

Could your station BE any more encouraging? I typed that in the voice of Chandler Bing. If there was ever a guy who needed encouragement, it was him. K-Love got to NYC a couple of decades too late for Chandler and his Friends to soak in that positive encouragement. ...

I grew up in high school taking a lot of art classes, because I needed to fill some electives. But what I found to my surprise, was that I enjoyed learning and experimenting with different art mediums; pastels, acrylics, and oil paints. While there was no formula, ...

In my last article, I proposed that one of the most vital elements to a successful radio station is Flow. It's one of the key factors that separates decent stations from truly great ones. My working definition of Flow (as best as I can currently articulate) is as ...

Telling a story is like being on a see-saw. On one end is that you want to share something. On the other end is not wasting the listener's time. Here are some rules to help you NOT be the person who takes a long time to tell a story that doesn't matter: The first ...

I love voice-tracked shows. Not all of them, of course. Not even most of them. I do love a few of them. But what I really love is the concept. The benefits of voice-tracking allows broadcasters and air personalities the chance to do more than when performing live. ...

Your radio station's final, polished sound - the overall experience that is shared by each of your listeners - is ultimately executed by one person on your staff. It may not be who you first suspect. Possibly more than the station manager, program/content director, or ...

If you work in CCM radio, you are a fundraiser. The majority of stations are listener-supported and even if you work at a commercial station, you likely do third party fundraisers. Well, stop it. Fundraising is about you. Conversely, people's decisions to give are ...

It was an "Ah-ha!" moment for me a few months ago. It might be obvious to you. I'm sometimes a bit slow to arrive at very simple conclusions-just ask my wife. My "ah-ha!" moment, which could inspire your "No duh" response: Christian music radio should be excited to ...

Programmers want to know everything possible when making music decisions. That's understandable. The more detail and insight, the more we can fine-tune the playlist. It's part of the pursuit of a perfect radio station. But in the endless chase for more information, we ...