Raise your hand if you've seen this meme:

Jesus probably wasn't talking about programming a radio station going into 2020 when he said, "Enter through the narrow gate. For wide is the gate and broad is the road that leads to destruction, and many enter through it. But small is the gate and narrow the road that leads to life, and only a few find it."

He was spot-on though. Is your brand perfectly narrow?

It's a balancing act, to be sure. Too narrow, and no listener will feel like they fit what you're doing. Too wide, and you won't be meaningful often enough for your listener to develop loyalty. In my heart of hearts, I'm a "Highway to Hell" guy. Wait. Let me rephrase. I'm a wide road guy. And also just...well...wide. A face AND body for radio!

For a medium based on music and personality, there's an awful lot of science involved in radio. You can take all kinds of data, calculations, and research to build spreadsheets, and then you try to fit all of it around stuff that is, at its heart, not all that ...

There's no point in being "live and local" if you aren't capitalizing on things you can only do when you're "live and local." I keep putting "live and local" in "quotation marks" because the phrase has been so beaten to death in radio, that calling it "cliché'" ...

At this writing, we are three weeks from Thanksgiving. Many of us programmers are taking fewer label calls, slowing down on our adds, and getting ready to go all-out with Christmas programming as soon as the wobbly cranberry sauce leftovers make their way into the ...

Andrew Peterson wrote these lyrics in his song, "You'll Find Your Way:" Hold on to the hope that's taken a hold of you And you'll find your way. Keep to the old roads. A new decade is almost here. Wow. It's kind of shocking to think about. New possibilities, new ...

Seinfeld reruns never get old. They are classics and rich with lessons in character development, show preparation and story structure for radio personalities and programmers. And good old George Costanza. Seinfeld's best friend is one of the most memorable and popular ...

You're alone in the studio with a microphone and a show to do. The end of your show feels like it's 50 years away, because it's one of those days where you really don't have much to share. Maybe you haven't been out living life, maybe your brain's neurons aren't firing ...

Radio personalities are either making an impact, or not. They're either true personalities or just announcers. There's nothing in between. But there's a problem. Almost all human beings want to be loved and accepted. And we want to be special. Nobody wants to be ...

You don't have to look far to see our culture has a crisis of disconnection. We are faux-connected to thousands of other people via our computers and phones. The problem with this is it's not the same as real-life connection. And it's a soul-crushing addiction. "The ...

Ahhh Nielsen ratings. For many of us, the cause of sleepless nights, stress, and-dare I say, joy? Many in our format have placed ratings growth and success at the top of our priorities. At a commercial station, how could you not? Or even at non-commercials who ...