Maluma, born Juan Luis Londoño Arias, is one of the most influential global icons in contemporary Latin music. Since launching his career in 2010, the Medellín-born artist has broken linguistic and cultural barriers with a distinctive sound that blends reggaeton, pop, trap, and urban music.

Throughout his career, Maluma has released multiple multi-platinum albums, topped global charts, and collaborated with global superstars including Madonna, Shakira, The Weeknd, Jennifer Lopez, and Ricky Martin. His influence extends beyond music into fashion, philanthropy, entrepreneurship, acting, and design.

As the creative director of his lifestyle brand Remanence, he has led activations across fashion, sports, and wellness in Colombia, further expanding his creative vision and commitment to empowering new generations through an authentic and conscious lifestyle.

In recent years, Maluma has embraced a more curated and concept-driven chapter of his career, placing Colombia and his Latin American roots at the center of his storytelling—from award show performances and references to Colombian art and culture, to the creative direction of his latest releases.

Entering 2026, Maluma continues to combine global media impact, sonic evolution, and cultural storytelling, solidifying his position not only as an entertainment powerhouse, but as an artist shaping his legacy within Latin music.