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Coaches Corner
Archives
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October 4, 2022
The Dog Ate My Homework ...Just when I thought I'd heard everything. We've all had our share of radio craziness, but I've never heard of anyone using their pet as part of an excuse to quit a job. I kept shaking my head the whole time I transcribed this conversation. OM: Anyone ever quit on you ...
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September 27, 2022
Let Your Boss Be The Boss ...Following procedures is an important part of working in radio, but it's easy to forget. It boils down to humanity, simplicity, not over-thinking, looking outside oneself, and checking with the proper chain of command. Recently an air personality complained to me about a ...
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September 20, 2022
I Bet You Remember The First Concert You Emceed ...Walking out on stage for the first time at a concert venue to bring on an act can be a scary thing. According to several air personalities I spoke with, their instructions were vague at best, “ Go out on stage and get the crowd psyched up.” It sounds simple ...
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September 13, 2022
Turning That Page On Your Radio Career …The business of radio is about change and the ability to stay relevant. It has always been hard to get a job in this industry. This is a small fraternal business and hopefully many of you who are reading this have had a few good runs at stability. I spoke with an air ...
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September 6, 2022
No Biting Or Eye Gouging Allowed ...The longer you're in this business, the more you'll see a repeat of behaviors that are hard to comprehend. I always advise those new to the radio business to become a student of not letting their ego become the elephant in the room. He Said ..He Said ... One of my ...
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August 30, 2022
Walking Away From Money...Commercial radio is about making money. Programming and sales are tied at the hip, but standards must be maintained to avoid your station sounding like an audio version of a flea market. Work with sales but keep an ear out for commercials that are questionable sound-wise ...
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August 23, 2022
Stop Trying To Do It All Yourself …To manage others effectively, you must master the art of delegation. These days the leap from air shift to PD can happen overnight. Throughout your life you’ve been trained for a position of responsibility, but you didn't know it. The lessons were all around you. ...
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August 16, 2022
Change With The Times ...Taking the reins of command calls for clear direction, gentle assertion, and diplomacy. There are challenges beyond overseeing music and an air staff. Remember, the purpose of commercial radio is profit. You might be asked to do things that you don't like but roll with ...
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August 9, 2022
No Such Thing As Too Much Show Prep ...Being ready is a 24-hour observational process. You want to be fully prepared for whatever comes your way during your show. Prep at the very least an hour before going on the air. Get a look at the music log, social media, and do a Google search for relatable items. Don't ...
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August 2, 2022
You Should Plan Your Ad-Libs ...What to do, what to say, and how to say it are constants for air personalities. Veering off topic during talk breaks and talking in circles is not a winning formula. It's knowing the cut-off valve and recognizing when it turns into "Talking just to hear ...