Is your show relying too much on tried-and true-benchmarks? I've seen many shows get stale by simply filling in the blanks with too many features. It's time to move beyond your comfort zone and create fresh, new content.

It's true that a few well-executed benchmarks provide value to your show through appointment tune-ins, which drives Time Spent Listening, and they deliver to P1 expectations. However, too many features running at the same time daily and weekly are a recipe for predictability and boredom.

Original content gives your show the elements of drama and surprise. Top-rated shows have a balance of consistency and unpredictability.

Consider these prompts to get you rolling on creating original content:

The Randy Lane Company believes the future of radio is talent. Smart broadcasters have always invested in personality-based programming, but that will increase along with the cost of music streaming. The fees for playing music on AM/FM are costly, but in music ...

So you've heard about this newfangled podcast thing and want in? Well, step right up and I'll share my lessons in podcasting success with you! For just $150, you can sign up for... A scam. The real secret? From someone in his 12th year of podcasting? No one has any ...

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