As a result of the recent turmoil surrounding station sales and radio company bankruptcies, your competitor may have asked star players to accept salary cuts, to take on additional duties, or work with fewer players and resources. They may also see others being laid-off and wonder if they are next.

Now might be a good time to consider luring a heritage show - and their ratings and revenue -- away from your competitor.

That is where you come in. Here are some things to keep in mind as you attract a star player across the street to your team.

Market heritage matters more than you think. Radio shows thrive through the personal relationship between listeners and their favorite presenter. Be mindful of the value of that connection as you calculate the costs and benefit of poaching.

There are not many scripts for a drive-time entertainment radio show or podcast. Usually, one person leads and a partner or partners react to move the conversation forward, much like improvisational theatre. Inexperienced players sometimes shut down the conversation ...

A great leader has the knack of making people believe they're better than they think they are. At an early stage of NBA championship coach Pat Riley's march to greatness, he accepted the vacant Los Angeles Lakers head coaching position, which in truth no one seemed to ...

In Part 2, Guy's Music Cycle update continues with a deep look at the Music Cycle over the past decade-- examining the rise of Hip-Hop and R&B and the decline of Pop on the popularity charts, all signs that the Doldrums are on the way When you look at the Top 100 ...

So, where are we in the Music Cycle, I'm often asked ... Well, in September 2018 we're solidly in The Extremes with the beginning of the Doldrums appearing, as Top 40's ratings are slowing. In the Extremes/Doldrums phase, Top 40 radio has always depended on the winning ...

PDs and OMs spend most of their time interpreting ratings and research, scheduling music, marketing/promotion and other administrative duties. There is little time left for coaching talent. This underdeveloped skillset can be a source of frustration to both management ...

When I was a 20-year-old novice deejay at WMTY-A in tiny Greenwood, SC, they said, "Never play two female artists back-to-back. It causes tune out." Of course, that is not true and it never was. Surprising superstitions like that still persist in radio. Here are the ...

According to the National Science Foundation, the average person has up to 60,000 thoughts per day. Of those, 80% are negative and 95% are the same repetitive thoughts as the day before. Self-doubt, critiques, negativity up to 50,000 times per day. Of those, 45,000 ...

It really doesn't matter which daypart you anchor; mornings are the focus. Unless your on-air culture and staff-coaching discourage listener calls, done well they contribute a lot of color and show depth across most formats. We're continually amazed at how little ...

There is not enough time or space here to fully assess the mystifying process of Thin Slicing. Best defined as one's ability to use our internal computation to arrive at rapid conclusions, through which a little bit of knowledge, takes us a long way. I highly ...