McDonald's is rolling out table service at locations nationwide.

The same company that built a global business empire by convincing people to exchange quality for speed wants to slow things down in an effort to jump-start sales growth.

Fifty years ago, McDonald's leveraged the growth of suburbs and the automobile to create an iconic brand.

With the Golden Arches adding table service, a quick resurgence is unlikely. In part because quick service and fast casual restaurants are experiencing a major sales slump as consumer habits continue to change and grocery prices remain comparatively low.

According to the Wall Street Journal, working Americans are going out to lunch less to the tune of $3 billion and 400 million fewer visits per year.

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