Many of us are feeling disconnected, lonely, fearful, nervous and even panic stricken during this quarantine. Radio’s secret sauce, its relevance and distinction among all media, is companionship and connection. Local content is a major component of that emotional connection.

What's Not Connecting

In the last few years, we’ve been coaching shows to minimize giveaways and “app content.” They are even less important to listeners during this lockdown

• Contests to win prizes during normal times are only played by one or two percent of the audience. Now they’re difficult to execute, to pick up, and to use


• Traffic reports. Even in Los Angeles, the traffic capital of the world, there is little traffic. Only air sponsored traffic reports, and keep them brief.


• Weather is less important for three reasons: fewer people are going to work, there are no events to attend, and most people check the weather on their phone

What Is Connecting

For the second consecutive year, the Jacobs Tech Survey 2020 reveals that more people tune in to music radio stations for their favorite personalities over music. Authentic personalities form a relationship with listeners.

Oscar Wilde quoted, “We are all in the gutter, but some of us are looking at the stars.” In the midst of this pandemic, radio stations have taken control and are looking at the stars! While advertising cancelations may have been one step back, a majority of you are ...

Know that the way you react to this time in history is something that you will be remembered for, for a very long time. So, if you choose to fan the flames of fear, you will be remembered for that. If you choose to be a source of helpful information and provide ...

During this frustrating period of quarantine, people can’t physically engage with friends and family. Loyal listeners build authentic relationships with their favorite personalities, and rely on that companionship and entertainment during their morning and afternoon ...

Big, global ideas are an important part of radio’s response to the CORONOVIRUS (COVID-19) pandemic but so are individual ideas you can use on the air today. Below are some ideas to help you get your thought-process going. Your Mayor with your local update Your ...

While the universe continues to force us to be in time out, I think the biggest question or concern we all have is “What’s next for us?” Perhaps we should take a step back, realize what we can’t control and focus on what is happening now. With 20 plus years in the ...

___________ We’re there with your family and friends 24/7 during this time of separation. We’ve got you! So, stay calm, stay safe and stay home. We’re stronger together than we could ever be apart.__________. ___________ We’re spending time in thousands of homes, ...

For the last week, I have been excited by all the creative content and also overwhelmed by possibility. I have two different thoughts that are at odds with each other and each of us has to find the right balance for us. On the one hand -- Go forth and create. This is an ...

I already miss watching the Lakers and the Dodgers. I miss casually walking into a store to get what I need. It’s odd not to be able to go to a doctor for routine appointments. My wife, JoAnn, is teaching her students from home over Zoom. I’m doing video workshops in ...

It’s a no brainer! All Program Directors should be listening to their stream on a regular basis. Especially now that the world is working from home due to the COVID-19 pandemic. Everyone is looking for quality entertainment. If you don’t have time, find someone to ...