Matt Kennon
Apr 2, 2012
Country artist Matt Kennon is known for making great music with an even greater message. His last single "The Call" went viral on YouTube and reached 3.6 million views. The newest song however, still has a deep meaning but a much different theme. Inspired by the troubles of a boy he met during a school visit last year, Matt felt lead to write a song about the pressing issue of bullying.
Along with fellow writers Jami Grooms and Garrett Parris, "You Had To Pick On Me" has already gained national attention. The song has given a voice to those who otherwise can't speak for themselves.
"The overwhelming response and encouragement from my friends, family and the entire community for my song and its message has inspired us to try and reach even more people by developing the 'Music That Matters' Video Campaign. My last recording, 'The Call,' reached over 3.6 million people through YouTube, and I know that with the support of schools, parents and community members, 'You Had To Pick On Me' and its message could reach many more. We need to raise awareness and generate support against bullying, and hopefully this song will help produce a necessary call-to-action," said Matt.
Schools nationwide are encouraged to participate in the video campaign by submitting student-made videos for "You Had To Pick On Me," from now until October 15th. At the end of the campaign, the Top Five videos will be featured in a nationwide contest for the public to vote for their favorite, where the winning school will win a free concert and meet-and-greet with Matt. Other high ranking videos will be considered for placement in the official video for the single.
"We encourage all schools and kids to share their voices. Let's make a difference against bullying and protect our future of America, the kids!" added Matt.
For more information on Matt, the single, or to submit your own video visit www.mattkennon.com.
By: Dustin Hensley