Brett Eldredge & Jana Kramer

Brett Eldredge And Jana Kramer Named Official Faces For Macy's 'American Icons' Campaign

Macy's has announced the return of its popular "American Icons" campaign, which celebrates the heritage, landscape, time-honored traditions and people that make America great. The initiative will kick off in May with a variety of family events inspired by America's favorite pastimes, fashions from beloved designers, all-star talent and a give back program to benefit those who have served our country.

"Macy's celebration of America really connected with our customers and associates last summer," said Macy's Chief Marketing Officer Martine Reardon. "Our charitable program to benefit 'Got Your 6' and America's veterans raised millions of dollars during our first 'American Icons' campaign, and we are excited to once again support this important cause. We've also built on last year's success with a parade of fun, summer-themed events and the latest fashion from popular brands represented by some of our country's best known talents, including Ryan Lochte, Ireland Baldwin, Brett Eldredge and Jana Kramer, as well as Tommy Hilfiger's 'To Tommy From Zooey' collection with Zooey Deschanel -- all while paying tribute to the people, places and things that make this country so special."

As mentioned, Macy's will pair up with the "Got Your 6" Organization. In the military, "got your six" is a term that means "I've got your back." The charitable program is dedicated to improving veteran reintegration, celebrating veterans as leaders and civic assets, and putting their skills to work at home. The coalition focuses on six pillars of reintegration—jobs, education, health, housing, family and leadership, with a goal to change the conversation around America's millions of military veterans.

From coast-to-coast, Macy's customers will be able to shop for exclusive merchandise from the "American Icons" campaign, including I.N.C. International Concepts.

The campaign for I.N.C. International Concepts features Country music rising stars Brett Eldredge and Jana Kramer. Set in Nashville, the two will be featured in print, digital and in-store advertising wearing a variety of fashion-forward pieces from the newest collection. The perfect backdrop for this campaign, Music City continues to be the #1 destination for Country music stars – including Eldredge and Kramer – as they pursue the all-American dream.

Brett released his debut album in 2013 and scored his first #1 with the hit single "Don't Ya." In addition, he has toured with Taylor Swift, been nominated for both ACM and CMA "New Artist of the Year" awards and performed in Macy's 2013 Thanksgiving Day Parade.

Jana is a singer, songwriter and actress who found success on CW-TV's "One Tree Hill" and continues to light up the Country music scene. She received the 2013 ACM Award for "New Female Vocalist of the Year" and her single "Why Ya Wanna" earned her the highest ranking chart debut by a solo female country artist since Taylor Swift in 2006.

Customers can look forward to turning their wardrobe a little bit more Country when Eldredge and Kramer unveil I.N.C.'s Summer collection this May.

By: Brittany Pellegrino

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