Free Facts To Help You Up Your Marketing Game
Have you signed up for for this terrific learning opportunity from some of the real smart folks at NUVOODOO and the team here at ALL ACCESS? Put it on your calendar now -- we have put together a free webinar, WEDNESDAY, JULY 8th at 1p (ET)/10a (PT) for "Marketing In The New Abnormal."
Here is what's our "new abnormal" is like:
NUVOODOO MEDIA SERVICES is hard at work tabulating final results from its RATINGS PROSPECTS STUDY XVI, fielded in late JUNE. With over 3,700 radio listeners, ages 14-54, across all PPM markets interviewed, they gave us a sneak peek at another of the more timely findings. more »
Charese Fruge, AshMac
In this week's ALL ACCESS "WOMEN TO WATCH" column MC MEDIA Principal CHARESE FRUGE goes deep with RADIO ONE midday star ASHMAC. With ASHMAC covering both INDIANAPOLIS and ST. LOUIS for the company, she's got a full plate but is always ready to continue to learn and grow.
A philosophical ASHMAC points out, “Failure helps you out too. I was told you haven’t made it in the radio business until you get let go or fired. I got let go from my first job, and it hurt me to the core. I was depressed. I was frustrated. It’s that moment of reflecting on how much you give to a place of employment, and thinking how did I equally pour that into myself? I didn’t. Yes, you put in work, but how did this work for you? I had to learn more balance,"
Every week respected programmer and consultant CHARESE FRUGE graces the pages of ALL ACCESS with thought provoking conversation with one our industry's best and brightest women.
Read this week's column here.
LIVE FOR LIVE MUSIC along with PLUS1 FOR BLACK LIVES FUND, and HEADCOUNT partnered to raise funds and awareness for racial equality with the one-day donation-based virtual Music Festival “JUSTICE COMES ALIVE.” There were nearly 190,000 viewers across all platforms.
Over $55,000 was raised and organizations benefiting included THE EQUAL JUSTICE INITIATIVE, IMPACT JUSTICE, THE BAIL PROJECT, and Black and Indigenous-led grassroots organizations combating racism.
LIVE FOR LIVE MUSIC also created QUARANTINE COMES ALIVE (QCA), BROOKLYN COMES ALIVE, and DENVER COMES ALIVE. Just weeks prior QCA raised over $170,000 benefiting participating artists and PLUS1's COVID-19 RELIEF FUND. more »
Report
VOXNEST's annual "The State of the Podcast Universe" got a midyear update this year, a previously-scheduled addition that took on additional meaning with the effects of COVID-19.
Business trends highlighted in the report included the increase in the number of mid-tier podcast publishers, between the "big guys" and independents, and the rise of SPOTIFY as a podcast giant while APPLE appeared to refocus on its APPLE TV+ product.
Notable advertising trends included the growth of programmatic advertising (VOXNEST saying that its programmatic business has grown by 65% since JANUARY) and the strategy of deploying host-read ads within dynamic ad insertion.
Listening trends included APPLE and SPOTIFY's battle, which saw SPOTIFY taking over first place in some smaller countries, APPLE taking some markets back, and SPOTIFY showing faster growth in the U.S. and globally on a percentage basis than APPLE. Podcast listening continues to grow internationally, with TURKEY, INDIA, and COLOMBIA topping VOXNEST's ranking of its fastest-growing listening territories.
As for the pandemic's effect on listening, U.S. listening declined 20% while European listening increased 53%, with ITALY up 29% despite being an early epicenter of the outbreak. In the U.S., categories showing increases included design, food, music interviews, medicine, and music history.
For podcast creation, VOXNEST's fastest-growing territories were BRAZIL, GREAT BRITAIN, CANADA, COLOMBIA, and ITALY, with the U.S. in 10th place. Other content trends included real-time storytelling, the growth of podcasts related to racial issues, and audio quality issues related to podcasters producing from home.
Read the entire report by clicking here.
Jay-Z (Photo: s_bukley / Shutterstock)
Add TEXAS' AUSTIN CITY LIMITS MUSIC FESTIVAL and JAY-Z's MADE IN AMERICA FESTIVAL in PHILADELPHIA to the list of live music shows canceled due to the COVID-19 pandemic.
AUSTIN CITY LIMITS organizers released a statement WEDNESDAY (7/1) indicating that canceling the six-day (spread over two weekends) OCTOBER event in AUSTIN's ZILKER PARK was “the only responsible solution.” The event will return in OCTOBER of 2021, when it will celebrate its 20th anniversary. The cancellation is another big loss for AUSTIN's tourism economy, which saw this year's SOUTH BY SOUTHWEST festival canceled in MARCH (NET NEWS 3/6). more »
Risk
The NATIONAL ASSOCIATION OF BROADCASTERS (NAB) joined several other organizations in asking Senate and House leaders to ensure that businesses in the news, sports, and entertainment industries have access to pandemic risk insurance to mitigate the risk of staging events.
The groups sent a letter to House Speaker NANCY PELOSI (D-CA) and Minority Leader KEVIN MCCARTHY (R-CA) and Senate Majority Leader MITCH MCCONNELL (R-KY) and Minority Leader CHUCK SCHUMER (D-NY) asserting that the groups are working to resume staging events "to help Americans feel a sense of normalcy again" but that "we cannot envision any long-term recovery of these American experiences without some form of business interruption insurance that mitigates the risks associated with producing these popular events and programs in the COVID era now facing the country."
The letter was co-signed by the NAB, SAG-AFTRA, NFL, NASCAR, NCTA, IBEW, NPACT, IATSE, MOTION PICTURE ASSOCIATION, INDEPENDENT FILM & TELEVISION ALLIANCE, DIRECTORS GUILD OF AMERICA, and PRODUCERS GUILD OF AMERICA.
With many traditional FOURTH OF JULY events cancelled across the country due to COVID-19, CNN will air a primetime special, "The FOURTH in AMERICA," on SATURDAY, JULY 4th beginning at 8p (ET). The special will also stream via CNN's website and mobile apps, and can also be viewed on CNNGO.
It will feature musical performances from MARTINA MCBRIDE, ANDY GRAMMER, BARRY MANILOW, BURT BACHARACH with musicians from the BERKLEE COLLEGE OF MUSIC, CARLOS and CINDY SANTANA, CECE WINANS, DON MCLEAN, HARLEM GOSPEL CHOIR, JESSE COLIN YOUNG and LITTLE KIDS ROCK, JEWEL, KENNY LOGGINS, THE O'JAYS, PAT BENATAR and NEIL GERALDO, and the original BROADWAY cast of "AIN'T TOO PROUD."
The show will also feature firework shows from JACKSONVILLE, FL; HOUSTON; and NASHVILLE.
The special will celebrate "the rich diversity of the people who helped build the UNITED STATES, all while facing the battle against a global pandemic and the continued fight for racial justice," according to PR materials.
Benefit
UNITED STATIONS MEDIA NETWORKS and its STORIC MEDIA PODCAST NETWORK are holding a benefit concert on FRIDAY (7/3) at 8p (ET) (with a rebroadcast at 11p (ET) to benefit FEEDING AMERICA's COVID-19 Response Fund.
"ROCK FOR RELIEF" will be hosted by LOU BRUTUS and RIKI RACHTMAN, with interviews conducted by ALICE COOPER and JOE SATRIANI. The lineup includes COREY TAYLOR, GAVIN ROSSDALE, GEORGE THOROGOOD, DON FELDER, MYLES KENNEDY, LZZY HALE & JOE HOTTINGER of HALESTORM, 10 YEARS' JESSE HASEK, FILTER, LISA LOEB, THE DEAD DAISIES, BLACK STONE CHERRY's CHRIS ROBERTSON, STARSET, BRANDON SALLER, RICKY BYRD, BOBBY WHITLOCK & COCO CARMEL, JOE GRUSHECKY, KATHY SLEDGE, BONES OWENS, BJ THOMAS, DANIELIA COTTON, DINOSAUR PILE-UP's MATT BIGLAND, and more, plus appearances by PETER FRAMPTON amd SAINT ASONIA's ADAM GONTIER.
“Many people are struggling with hunger during this unprecedented time, including children, families and seniors. FEEDING AMERICA member food banks are on the ground helping to address the increased need in their communities,” said FEEDING AMERICA VP/Development DAN NISBET. “We are so grateful for UNITED STATIONS MEDIA NETWORKS and the talent involved in the ‘ROCK FOR RELIEF’ benefit concert, which will raise funds to provide meals to people who need them most.”
“We are so pleased to put on 'ROCK FOR RELIEF' in order to give back to our fellow Americans during such a tumultuous time,” said STORIC Dir. KRISTIN VERBITSKY. “I want to thank the incredible talent who graciously donated their time to make this happen. I know that music lovers are missing live concerts, myself included, and I’m hoping we can fill that void just a little bit this JULY 4TH weekend and raise funds for FEEDING AMERICA.”
