April 24, 2017CPR Promotional Check-Up - Apr 24, 2017
"PPM has taught us everything that will drive people away, but it hasn't taught us one thing that will bring people in." - Cat Thomas
Drunk Movie Reviews
One of the stations has a film critic who wants to do reviews but wants something fun. Not just talking about the new Emma Watson movie
One idea we talked about was getting him drunk and having him review fairly awful movies from the 80's and 90's.
Add "drunk" to pretty much anything and you are halfway there.
Great Moments In Outdoor
We try very very hard to grow our brand by associating ourselves with artists or with testimonials from people talking about how much they love the station. The goal of marketing is to stand out, and sometimes you need to do the opposite.
April 21, 2017CPR Promotional Check-Up - Apr 21, 2017
Crosswalk Musical This, like a lot of Kimmel and Fallon stuff could/should be a Radio bit on a morning show. But also like Survivor, Idol, Bachelor or any other TV theme, we can never do better than the original so you need to spin it. You could do it with high school ...
April 20, 2017CPR Promotional Check-Up - Apr 20, 2017
Back To School An AE "somewhere" reached out to me this morning and has a mall that did something for a tax free weekend and there will be a seemingly unending lineup of stations doing remotes. Said AE wanted to do something a little more exciting than a canopy and a ...
April 19, 2017CPR Promotional Check-Up - Apr 19, 2017
The Epitome Of "Local" I've listened to morning shows that without the TOH you couldn't tell where they were. Websites? Please. One station I actually had to Google "Temecula" because the station site was absolutely devoid of anything that could suggest where they ...
April 18, 2017CPR Promotional Check-Up - Apr 18, 2017
24 Years And Still Wild As Fudge This is the first hour of Wild in San Francisco. 40 jockless hours of Tone Loc into "DMSR" by Prince. Listen to the energy and fun. You don't get this with sending out a press release. formatchange.com/ksol-becomes-wild-107-7/ The ...
April 17, 2017CPR Promotional Check-Up - Apr 17, 2017
For The Morning Shows I was at Y-94 in Fargo and the news that day was about some elderly woman who would eat at places like Olive Garden and write legitimate on-line reviews as if this was the Sorbonne. So I started reviewing fast food places. ...
April 14, 2017CPR Promotional Check-Up - Apr 14, 2017
411-Pain One of the stations has a promo request from 411 Pain to award a gift card at 4:11 PM on 4/11. We did something with Call Gary or whatever that client is. Every Monday Crisco would come in and the morning guy would ask what he'd done that weekend and why was ...
April 13, 2017CPR Promotional Check-Up - Apr 13, 2017
Daddy/Daughter Dance These are big deals as evidenced by the insane number of photos that people post on Facebook. Yet, no one has done a big formal for Fathers Day. Prediction? You'd sell that mutha out. Next Tuesday The last few years have been phenomenally ...
April 12, 2017CPR Promotional Check-Up - Apr 12, 2017
WTFlorida The morning show at Power in Miami has a feature called "White, Black, Hispanic Or Other" where they will read some stupid crook piece and a caller has to ID the perp who got his finger caught in the ATM while wearing a Princess Lea costume, as one of those ...
April 10, 2017CPR Promotional Check-Up - Apr 10, 2017
Great Moments In Contest Tweaking It's always fun to see stations that will take what they're doing and make an adjustment to it to reflect something that's big and topical. A few years ago the teachers in Chicago struck at the beginning of the school year and the ...