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July 31, 2023
CPR Promotional Check-Up - Jul 31, 2023Win A Dog!
When Hot 89.9 in Ottawa first debuted “Win A Baby!”, that was how it was presented: you could win a baby. And as they’d hoped it blew up, they got all sorts of Mad Press™ and then they finished the reveal and announced that you would be winning about $17,000 in invitro services.
Somewhere, a very bright station that is prone to doing very bright things, is going to celebrate the Dog Days Of Summer by awarding a listener a dog. Here is the imaging:
Voice Guy -This Summer, (station) wants to give the prize you've always dreamed of. Sleek. Built for speed. Four on the floor, it comes in a choice of colors and it moves!
Listener - COOL! I want to win a car!
Voice Guy - Car? Who said anything about a car. A dog!! Yes, it's the (station) Dog Days Of Summer
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July 28, 2023
CPR Promotional Check-Up - Jul 28, 2023Family Five Packs No one does Family Four Packs because of something that Coleman Research published. We do them because we got 200 tickets to some kid’s event and we need to give them away. One of the stations is going to “adjust their cash contest for ...
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July 26, 2023
CPR Promotional Check-Up - Jul 26, 2023Games Kids Play I truly believe that some of the best contest methodologies can be traced back to 4th grade birthday parties. Music Chairs For Taylor Swift God Bless the Silly People. Like many stations, Kiss 102.3 in Albany has a trip to see Taylor Swift in a ...
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July 24, 2023
CPR Promotional Check-Up - Jul 24, 2023Obviously, I’m Offended Michael Martin and I once did a weekend contest that played off “Win It Before You Can Buy It” and did “Premature Etickulation”: the station was giving out tickets quickly and way before most stations did. Kiss 102.3 ...
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July 21, 2023
CPR Promotional Check-Up - Jul 21, 2023Banner Etiquette Wednesday was the 37th anniversary of Live Aid. I was working an event called Riverfest that day and missed the whole the. Fortunately because of YouTube, all the performances are there and I think I’ve seen them all. But the Clapton set from ...
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July 20, 2023
CPR Promotional Check-Up - Jul 20, 2023National Night Out This falls on a different date in every market or state. Here in Minnesota it’s August 1. In Orlando it’s in October. One of the stations has a school bus that the center 2/3’s of the roof has been removed to create a platform for a ...
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July 19, 2023
CPR Promotional Check-Up - Jul 19, 2023Incentivizing The Promo Staff & Talent Like just about every other industry, Radio has put a strong emphasis on data mining and collecting emails and contact info. The local casino here wants emails. They want to market and send offers to the customers and lure them ...
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July 18, 2023
CPR Promotional Check-Up - Jul 18, 2023Incentivizing The Promo Staff & Talent Like just about every other industry, Radio has put a strong emphasis on data mining and collecting emails and contact info. The local casino here wants emails. They want to market and send offers to the customers and lure them ...
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July 14, 2023
CPR Promotional Check-Up - Jul 14, 2023Bucks For Babe KS95 in the Twin Cities has a huge and very kind audience. When Crisco’s rescue dog Babe passed away, the audience came up with $94,000 in donations for a local charity called Secondhand Hounds. Wow. Buck$ For Babe - The Final Dollar Amount ...
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July 13, 2023
CPR Promotional Check-Up - Jul 13, 2023Old Fashioned Marketing In the early 00’s KS95 launched a morning show with “Meet Every Listener Cards.” Dan Seeman was the manager at KDWB and I was consulting….and everyone over there was mocking the card campaign. Dan shut them down by ...