Alpha Rev
May 19, 2013
"Sing Loud" is the latest single by American Alternative-Rock band, Alpha Rev. It is a shimmering hymn-like pop rock song that showcases front-man Casey MacPherson's winning voice. It has a very agreeable tone and a sweet sound that is especially suitable for the material favored by his band, which includes members, Zak Loy (guitars, mandolin, lap steel), Jeff Bryant (bass, pedal steel, piano, organ) and Tabber Millard (drums). "Sing Loud" comes from Alpha Rev's third studio album, Bloom via Kirtland Records which was released in March.
Created with songwriter/producer Jamie Kenney, the song confronts a failing relationship, "But with the belief that you're going to experience freedom again," McPherson explains.
Having debuted their new material live during a handful of performances at SXSW, the band is now on a massive 30+ date spring/summer tour.