Account Rotation For Sales And Self-Evaluations

Being on a 90-day probation at your station should not be a precursor to being fired but rather authentic feedback for someone who needs to improve in specific areas with enough time to genuinely improve (90 days). Some will take the 90 days to look for a job, but a resigning employee is far less disruptive than one that is terminated without any advance direction. Hopefully, most will take the 90 days to improve and at the end of the probation period, and appreciate their full-time status once again.

The items listed before #5 create an environment of support and fairness so that a 90-day probation plan can be executed without a feeling that once an employee is on probation, they are headed for termination. Just the opposite!

Community Service Team Set up a day for folks to be off-work but volunteering together at a regional food bank or other worthy charity, so the bonding time is real all day with team members. Again, an easy way to create team spirit on do good at the same time!

Fight The Flu! Free flu shots for everyone at your office set up in the conference room one day. Imagine a good deed that pays you far more than it costs you -- that is free flu shots provided to your staff...

Time Change + Halloween Allow everyone on your staff to come in an hour later on the Monday after the time change and the day after Halloween; you are an instant hero with far more gained than is lost from two hours of work! Plus, lots of accidents happen with folks ...

Fair Within A Cluster? One station gets a disproportionate promo budget and the same station's personalities are paid more, but suddenly the lesser station has consistently better ratings ... now what? At some point the cluster can no longer function in this upside down ...

Where Is Your Next NTR Idea Coming From? The Museum of Ice Cream It is one of the hardest tickets to get in L.A. Timed hourly entry on the ticket and your name has to be on the ticket. Outrageous but genuinely artistic representation of ice cream in each room. ...

Score In The 3rd Quarter Of Last Year's Super Bowl: Atlanta 28, New England 3 I bet your budget for the remainder of 2017 is not in as bad of shape as the Patriots were in the 3rd quarter of the Super Bowl. Turning it around is possible at any stage of the game; it ...

Unsung Heroes If your station works for the newest salesperson and the smallest direct-response advertiser, you know you are on the right track. It is easy to get lost or necessary focus on the biggest accounts and top sellers, but once you realize that the new sellers ...

Help Someone For No Reason At All -- You Never Know Who Is Watching Helping folks can sometimes turn into the biggest payday of all time. We have all heard the story of someone helping a person with a flat tire, who turns out to be the person that you were going to ...

Old Friends = New leads. Catch up with old friends and you will be happy for it, but you may also find out that they are connected to a plethora of new leads to work in the radio business. Rather than looking through Linkedin and recent contacts, think about reaching back ...