Managing In Transformative Times

Managing in the dramatically transformative times ahead in radio cannot be overstated. Radio is on the verge of some of the most transformative times in its history as the future of the over-leveraged debt at iHeart and Cumulus combine with the soon-to-be-realized impact of the merger of Entercom and CBS in the next three months at the most. It cannot be overstated that all of us in the radio industry are on the verge of the next dramatic step into our collective futures. The overhaul of the radio business that we are all on the verge of experiencing will create many new winners and unfortunately, just as many or more new losers who are simply in the wrong role at the wrong time -- or vice versa, the right role at the right time with skill sets having little to do with the ultimate outcome. Get ready to ID the winners and losers quickly.

Staffing Up Recruit the acquaintances, friends and family (yes, family) of your best, long standing successful employees. Counter-intuitive to sophisticated, cutting edge AI recruiting services online, your best source of new quality employees are referrals from the ...

"Leaders in Radio" "Leaders in Radio" are, by definition, ahead of their radio market news. Anticipate changes in your market and communicate your insightful speculation to your managers to develop contingency plans in the event you are correct, so you can act on ...

Too Many Homework Assignments Vs. Sales From Prospects? Don't accept homework from a potential client on a sales presentation. If you accept homework assignments as a precursor to a decision, you have bought into the doubts. Expect to close advertisers on the first ...

Handling Mistakes How you handle mistakes at a radio station as the leader echoes loudly into eternity until repaired, when it'll be better than it was before the mistake. These missteps can be ideal opportunities to create strong long-lasting bonds with staff, ...

Bitching Buddy As a manager, if you do not have a "bitching buddy," you may be polluting your workplace. You need a person who you can call and bitch about things, who will listen to you without judging. Many call these psychologists, but I think we need them in radio ...

Watch Those Crazy Zip Codes In Nielsen if the Top 5 Metros ... They're Already Like Zip Codes In Ohio For Prez Elections! Nielsen has figured out that because there is no geographic balancing in their by-laws, they can get PPM panelists from the most remote areas of the ...

Hidden New Definition Of Winning In Programming? Today, winning programming literally starts with an ability to stop folks above you from desperately pushing to add commercials to an already overloaded commercial load in radio! If you stop that ... you win. If you are ...

Radio Sales Is Blue-Collar Work Paid At A White-Collar Wage No substituting hard work in sales will ever really work until customers have to put a non-cancelable credit card into a Jelli-type system. If you are not on at least 15 in-person sales calls each week as the ...

Laughing Makes You Human! Select Indian tribes celebrate the baby's first laugh instead of first birthday. The first laugh is seen as the moment in time when the baby becomes human by some. Animals and newborns have more in common than not until they laugh as seen by ...