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Never Underestimate The Power Of Holy Crap Moments
August 15, 2017
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There is a difference in "doing" social and "being" social.
You see some brands do the former with common thinking and typical tactics playing out daily.
But as radio scrambles to find new ways to stand out in today's distracted landscape, there is value in looking for, and being a part of, moments that matter to people.
When die-hard Minnesota Vikings fan, Jim Love, realized he was going to miss taking his young daughter (who is a Green Bay Packers fan) to Packers Family Night, he tweeted this note at the Packers.
It's basically a story of he and his wife stuck at an airport, not able to get back home to Wisconsin in time to take their child to a Packers event she was looking forward to.
And that's when Packers tight end, Martellus Bennett, saw the tweet and stepped up to help out - making sure his daughter got to a Packers practice.
What's incredible is that Bennett even tweeted the dad a video so he could see his daughter getting one of those long tradition bike rides to Packers training camp.
These are the moments that make people come alive.
It offers fans the feeling they are seen; they matter.
Just the other day WRIF/Detroit afternoon jock, Meltdown, was tweeting Corey Taylor of Stone Sour a thanks for putting on a great show here in Detroit.
I never do this - but I kind of glommed onto Meltdown's praise to Corey in a "fan screaming out the window" kind of way - but on Twitter - telling Corey how much I love their new song:
What happened next was unexpected.
Corey Taylor followed me.
Perhaps that can sound insignificant to some - but there is power in acknowledgment.
These are the fleeting moments playing out in the social space every day that we never forget and talk about all the time.
And you don't have to take it from me.
Just listen to what others say when their favorite radio station offers the simple act of acknowledgment.
These are the intangibles every great brand is made of.
Howard Schultz, Starbucks' Executive Chairman, put it best:
"Great brands are a culmination of intangibles that do not directly flow to the revenue or profitability of a company, but contribute to its texture. Forsaking them can take a subtle, collective toll."
The world is drowning in substandard behavior because too many people are overthinking this stuff.
It's as simple as this:
Never miss an opportunity to be good to people.
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